Daiwa Zaitaku Co., Ltd., a company focused on the innovative field of asset value co-creation, recently unveiled a new advertising campaign showcasing video ads in taxis throughout Tokyo. This initiative began on November 17, 2025, and aims to enhance the awareness of their unique business model by reaching commuters in a creative format.
Focus of the Campaign
The partnership with taxi services allows Daiwa Zaitaku to leverage otherwise unutilized time for advertising, turning a mundane taxi ride into an engaging experience for passengers. The featured content is part of the information program "HEADLIGHT," where Daiwa Zaitaku’s CEO, Masaki Fujiwara, appears as a guest. In this segment, he articulates the values he holds dear as a business leader, emphasizing the importance of transparency and integrity in their operations.
Mr. Fujiwara states, "It is crucial for us to face our clients, partners, and employees with sincerity. Our consistent goal is to provide investment performance that exceeds expectations. This principle drives everything we do." His remarks align closely with the company’s fundamental philosophy of asset value co-creation, providing a clear vision for how they intend to operate and affect change in the property and construction sectors.
Advertising Details
The video ads will be displayed between November 17 and December 14, 2025, covering the 23 wards of Tokyo as well as the Musashino and Mitaka areas. The targeted vehicles comprise those taxis that operate through the ride-hailing apps "S.RIDE" and "DiDi," although some vehicles may not participate in this advertising initiative.
To view the ad, customers and interested individuals can navigate to the following link:
HEADLIGHT Program featuring Daiwa Zaitaku.
Corporate Vision
Daiwa Zaitaku is committed to enriching the lives of customers, business partners, and employees through their operations. Their overarching mission is not only to improve individual asset values but also to contribute positively to the broader community, including the ongoing growth and development of both Japan and international markets. Mr. Fujiwara emphasizes that their dedication to sincerity is key to fostering mutually beneficial relationships which are essential for continued business growth and the promotion of a thriving economy.
About Daiwa Zaitaku
Founded in July 2013, Daiwa Zaitaku Co., Ltd. is headquartered in Shibuya, Tokyo, and operates an additional office in Osaka. The company specializes in real estate and construction-related businesses. They actively pursue innovative methods to create value in property management and investment processes.
For inquiries, Daiwa Zaitaku encourages potential clients and partners to use the following contact information:
- - Tokyo Office: Shibuya Akushu, 22nd Floor, 2-17-1 Shibuya, Shibuya-ku, Tokyo.
Phone: 03-6805-0325 Fax: 03-4333-7721
- - Osaka Office: Grand Front Osaka Tower B, 35th Floor, 3-1 Ofukacho, Kita-ku, Osaka.
Phone: 06-6147-4104 Fax: 06-6147-2103
Daiwa Zaitaku remains focused on adapting to market demands while maintaining a clear vision for the future. Through such initiatives as the taxi video advertisements, they aim to create a unique platform that connects their core values to the general public, showcasing the impactful role of asset value co-creation in the modern economy.