#Japan #Tokyo #VoX Live #GeneX Next #BS11

GeneX Next Launches New TV Show

GeneX Next, headquartered in Chiyoda, Tokyo, has announced the launch of their latest live commerce program, titled 'Umami and Goodies Delivery Heaven' (いいもの・美味いもの お取り寄せ天国), which will air on BS11 starting January 23, 2026. This innovative show aims to connect viewers with local delicacies and highlight the passionate stories behind the producers and their products.

This television debut is planned as part of a broader strategy to expand into other broadcasting platforms, including additional BS channels and CS broadcasting from February 2026. To complement the launch, GeneX Next has also revamped its official website for 'VoX Live,' enhancing its listings of sponsoring companies and improving the introduction of products tied to the show.

Television Show Details

The concept of the VoX Live television show revolves around the idea that 'real voices drive society.' It focuses on bringing to the forefront the thoughts and backgrounds of businesses, producers, and innovators. The show aims to provide viewers with not only fresh perspectives and discoveries but also a deeper understanding of the allure presented by the featuring companies and guests.

Air Date: January 23, 2026 (金曜日)
Network: BS11
Future Expansion: Plans for broadcasting on CS channels and other platforms starting February 2026.

The program promises to create a platform that accommodates diverse voices from a variety of businesses and customers, effectively enhancing customer engagement.

Site Renovation Details

GeneX Next has made significant improvements to its official site, which now features:

• - Expanded information on sponsoring companies
• - Enhanced showcases of products linked to the show

The revamped site particularly emphasizes a dedicated page for 'Yu-Delivery Goods' that allows users to experience and engage with the heartfelt narratives of various companies and producers.

Visit the collaboration products page here.

List of Collaborating Companies

Here’s a selection of the companies participating:

• - Aman-Style Co., Ltd. (Online Sales of Ogura Kinnan)
• - Amon Co., Ltd. (Eel Products)
• - Iseya Co., Ltd. (Wakayama Local Products)
• - Eda Livestock Co., Ltd.
• - Shigemaru Co., Ltd.
• - Niwayama General Food Co., Ltd.
• - Nenaro Co., Ltd.
• - Hirotsu Bio Science Co., Ltd.
• - Moenova Co., Ltd.
• - Yamamori Co., Ltd.
• - One Co., Ltd.

Note: More sponsoring companies will be added continuously.*

About VoX Live

VoX Live is GeneX Next's unique live broadcasting and production project that aims to deliver the voices of businesses, brands, and creators in real-time. The project emphasizes the transmission of the allure of products and services through genuine experiences, stories, and dialogues from the presenters.

The decision to broadcast on BS11 is a significant step, linking television as an information dissemination point with live streaming platforms like TikTok Shop and e-commerce sites. This fusion of television, live streaming, and e-commerce aims to create a new type of information distribution and shopping experience.

Show Concept and TikTok Shop Collaboration

The show will celebrate local specialties, highlighting producers' enthusiasm, regional culture, and the ties that 'food' creates among people. Aim is to provide viewers with an engaging experience that connects them not only to the stories but also to the products showcased within the program.

Moreover, the show is set to implement collaborative initiatives with TikTok Shop, where viewers can catch a glimpse of the products during the broadcast and purchase them instantly via TikTok's live streams and short videos. This strategic outline aims to effectively bridge the gap between TV viewers, TikTok users, and e-commerce customers, providing an unprecedented purchasing experience.

GeneX Next's Commitment and Future Prospects

GeneX Next is focused on the mission of translating customer voice into business value. They operate within the realms of SaaS, media, and content creation. With the beginning of the BS11 broadcasts, the company plans to strengthen collaborations with broadcasting networks, local businesses, and e-commerce platforms to create new touchpoints between corporations and consumers, invigorating the live commerce sector and establishing a fusion model between media and e-commerce.

Additionally, they aim to leverage an integrated live commerce operation system, in partnership with Total Telemarketing Japan, encompassing call centers, logistics, and CRM, to consistently support clients in raising their revenue.

Company Overview

• - Headquarters: 2-8-9 Hirakawacho, Chiyoda-ku, Tokyo, HB Hirakawacho Building 3F
• - Representative: CEO Minoru Murata
• - Established: July 2001
• - Website: GeneX Next
• - Service Site: Discoveriez

For inquiries regarding the services, please contact GeneX Next, attn: Sakai/Kawamura at [email protected].