#Japan #Kakegawa City #Kakegawa #NFT technology #Marbull Connect

Revitalizing Kakegawa City with Small Mobility and NFT Solutions

Kakegawa City in Shizuoka Prefecture is embarking on an ambitious project to promote lifelong learning and community engagement through the innovative use of small mobility solutions and NFT technology. The initiative, named Marbull Connect, aims to combine digital stamp rallies, virtual temple visit experiences, and community quizzes to create a unique exploration and learning opportunity for both residents and tourists alike.

Understanding the Small Mobility Initiative

The Kakegawa City government has been focusing on creating a more interactive and engaging environment for its citizens through its Lifelong Learning Campus Project. Using electric kickboards and other small mobility options, the city is designed to enhance the travel experiences that connect residents to local attractions and productions. This initiative not only fosters a sense of civic pride through community events but also promotes understanding of next-generation transportation safety through educational sessions.

Overview of Marbull Connect

Marbull Connect, developed and provided by Marbull X, has been specifically adopted for the city’s project to add layers of gamification and learning to local excursions. Through this platform, participants will use the LINE app to engage in quests as they navigate the Kakegawa 100 Scenic Spots. Completing these quests rewards participants with points (‘miles’) that can be exchanged for digital stamps, which symbolize their achievements in exploring and learning about the area's cultural heritage.

Enhancing Engagement through Quests

The program features a model course guiding users to prominent locations such as Kakegawa Castle and the Dainippon Hotoku-sha. The aim is to not just see these landmarks but also to engage with their historical significance through interactive quests. By answering questions about local history and culture, participants deepen their understanding and appreciation for Kakegawa.

A Gamified Experience

To motivate exploration and increase use of small mobility options, participants can earn miles through their digital stamp rally activities. These miles can be utilized in an app-based gacha system, offering chances to win discounts on electric kickboard rides or even traditional paper temple stamps. This gamified component is crucial for enhancing both the fun factor and the educational aspect of the initiative.

Collaborating with Local High School Students

An exciting aspect of Marbull Connect is the involvement of local high school students. They are creating quizzes focused on Kakegawa’s history and culture, facilitating a learning experience that is both peer-led and relatable to the younger demographic. This initiative nurtures a sense of agency among students while fostering community ties.

Easy Accessibility through LINE

Accessibility is a key focus of this program. Participants can easily engage with the quests via the official LINE account, eliminating the need for a separate application download. By integrating into a widely used messaging platform, the initiative ensures that more people can join in on the learning and exploration without barriers.

Leveraging NFT Technology

A standout feature of Marbull Connect is its incorporation of NFT technology for digital membership cards and stamps. By utilizing blockchain innovations, users’ participation records can be seamlessly transferred to other events in the future, paving the way for potential collaborations with other regions. This not only familiarizes citizens with cutting-edge technology but also positions the city as a leader in modern tourism practices.

Partnership for Implementation

Local operations are being managed by companies such as Seito Co., BRJ Inc., and Brass Entertainment Company (the Port Kakegawa), which provide vehicles, maintenance, and safety training to guarantee a smooth experience for participants.

Expected Outcomes

The introduction of small mobility and digital stamp collection is anticipated to significantly enhance local tourism, encouraging not just inhabitants but visitors to traverse the 100 scenic spots of Kakegawa. The underlying motto of the initiative stresses connectivity—“where town meets learning.” Key focus areas include maintaining a safe environment through geofencing strategies and collaborative traffic rule tests developed in concert with local police.

About Marbull Connect

Marbull Connect presents a comprehensive solution for organizations and municipalities seeking to promote user engagement and facilitate local tourism through innovative marketing techniques. Equipped with various quest functionalities, digital maps, content sales, and NFT issuance capabilities, the platform is adaptable to meet diverse promotional and community revitalization needs, as seen in this collaboration with Kakegawa City.

About Marbull X

Founded in May 2024, Marbull X specializes in offering marketing solutions that leverage the latest web3 and generative AI technologies, making advanced tools accessible for all. The company also supports consulting efforts relating to these technologies to foster innovative projects and campaigns, greatly enhancing the potential for local engagement and growth.

For more information on Marbull X and the Marbull Connect initiative, visit Marbull X Website.