#United States #Bardstown #Rebel Bourbon #Richard Childress Racing #Kyle Busch

Rebel Bourbon and Richard Childress Racing Rev Up for 2025

As the new year rolls in, Bardstown, Kentucky's own Rebel Bourbon is revving up for an exhilarating 2025 NASCAR season! Continuing their partnership with Richard Childress Racing (RCR), Rebel Bourbon remains the Official Bourbon of the iconic No. 8 Chevrolet, driven by none other than two-time NASCAR Cup Series Champion Kyle Busch.

After an impressive inaugural year in 2024, Rebel Bourbon is set to elevate the excitement at the racetrack even further. The brand will take on the role of a multi-race primary sponsor, promising fans enhanced engagement and unforgettable experiences throughout the race season.

New Look for an Exciting Season

This year brings a fresh design for Busch's No. 8 Chevrolet. The new paint scheme is inspired by the craftsmanship of Rebel Bourbon, showcasing a beautiful aesthetic that pays homage to its heritage. The car will feature a striking top half with a vibrant wood-grain design reminiscent of American oak barrels used in whiskey production. The lower half, on the other hand, will reflect dark, charred visuals that symbolize the aging process of Rebel Bourbon, giving it that rich character and bold flavor that fans love.

Philip Lux, the brand manager for Rebel Bourbon, expressed enthusiasm about the partnership, saying, “We can't wait to keep the excitement going in 2025. We connected with thousands of fans who embody the rebellious spirit that our brand represents. We look forward to a more engaging experience this year at the tracks and in retail.”

A Commitment to Excellence

The excitement doesn't stop at car designs. Rebel Bourbon and RCR plan to ramp up fun for fans, including interactive social media content tailored for NASCAR enthusiasts, unique promotional opportunities in race markets, and special events. As a brand that resonates with a lifestyle of savoring rebellious moments, Rebel Bourbon's intention is to unite fans around a shared passion for racing.

Torrey Galida, president of Richard Childress Racing, stated, “Rebel Bourbon’s first season in NASCAR was a tremendous success. The authentic connection between our brands allows us to celebrate our shared values and rebel spirit. We are eager to expand their presence this season.”

Catch the Action

Kyle Busch will pilot the newly wrapped Rebel Bourbon Chevrolet starting with the highly anticipated EchoPark Automotive Grand Prix on March 2, 2025, in Austin, Texas. Fans can expect an unforgettable atmosphere and thrilling races as Rebel Bourbon continues to integrate itself within the NASCAR community.

For more information, fans can stay updated through the official websites of RCR and Rebel Bourbon, regularly unveiling exciting details about the partnership.

Celebrate Responsibly

Both Rebel Bourbon and Richard Childress Racing stress the importance of responsible drinking, reminding fans to enjoy the excitement at the races while maintaining good practices. Those 21 and older are encouraged to celebrate the spirit of NASCAR while being mindful of responsible consumption.

About Rebel Bourbon

Founded in the heart of Kentucky, Rebel Bourbon is known for its exceptional quality and innovative flavors. It captures the essence of American craftsmanship, standing out in a competitive market with a unique identity that combines boldness and tradition.

About Richard Childress Racing

Established in 1969 by Richard Childress, RCR has cemented its status as a leader in the NASCAR community, accumulating over 200 wins and numerous championships. The team continues to thrive under the leadership of its long-standing commitment to performance and innovation.

For all the latest news and updates, visit RCRRacing.com and RebelBourbon.com. Join the excitement as they gear up for an exhilarating year on the racetrack!