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A New Digital Engagement Engine for Young Progressives

The American Dream Institute (ADI) has officially launched today, aiming to serve as a revolutionary digital platform designed to empower the Democratic Party in reconnecting with young working Americans. Founded by Eric Jones, a millennial and first-generation college graduate, ADI is determined to rebuild trust among younger generations who feel disillusioned by existing political narratives and economic realities.

Eric Jones, who hails from a working-class background in small-town Maine, knows firsthand what it means to struggle with financial constraints. Having worked for over a decade in the Bay Area at a prominent crossover investment firm, he identified a significant disconnect between the Democratic Party and the needs of young voters, leading him to dedicate himself full-time to the mission of ADI.

Redefining the American Dream

According to Jones, "The American Dream isn't dead, but it must be reimagined." Young Americans today are caught in a paradox: filled with ambition and hope, yet burdened by a system that often delivers more obstacles than opportunities. ADI intends to address this disconnect by leveraging innovative technology and data-driven messaging to resonate with young voters and reshape their vision of the American Dream.

Understanding Young Voter Concerns

To get insights into the aspirations and frustrations of the younger generation, ADI conducted a survey targeting 10,000 individuals, with 80% under 45 years of age. The survey revealed critical findings: 75% of young adults aspire to own a home but feel that it is unattainable, and a clear majority (75%) believe that billionaires and large corporations should contribute more in taxes. This shared economic struggle underscores the need for a more inclusive and empathetic political strategy.

Moreover, 78% of young adults expressed a desire for more than just entry into the middle class; they seek upward mobility, authentic opportunities, and the ability to build lasting wealth. These insights will guide ADI as it develops communication strategies aimed at reconnecting with young voters and addressing their unique concerns.

A Call to Action for Progressives

The 2024 elections highlighted a painful reality: young voters have drifted away from the Democratic Party. Political leaders are urged to recognize that merely waiting for the opposition to falter is not enough; a new, robust digital-first approach is necessary to engage young Americans in an authentic manner. With a commitment to understanding their audience's sentiments, ADI aims to create an engagement engine that meets young people where they are—both online and culturally.

Chuck Rocha, a former advisor to Senator Bernie Sanders, emphasized the need for progressives to reclaim the narrative around aspiration. He remarked that in a fast-paced media landscape, it's crucial for leaders to establish a presence that resonates emotionally, rather than merely polished messages.

A Diverse Advisory Board

ADI benefits from a diverse advisory board, including influential figures across various sectors. Notable members include Chuck Rocha, Steve Kerr (head coach of the Golden State Warriors), and Olympic runner Kim Conley. These leaders bring a wealth of experience and perspectives that can help steer the initiative toward success. Steve Kerr highlighted the importance of listening and validating the experiences of young people to foster trust and engagement.

What Lies Ahead

In the upcoming months, ADI plans to roll out a series of resources, including data visualizations, public research, and platform-native video content. By collaborating with creators and influencers who resonate with young audiences, ADI will work to modernize progressive communications and bridge the technological gaps in current messaging strategies.

As the American Dream Institute embarks on this journey, it aims to not only amplify the voices of young Americans but also reshape the narrative around the American Dream in a way that is relevant, engaging, and empowering. This initiative is not just about politics—it's about restoring faith in a vision that young Americans deserve to believe in and achieve.

For further details, visit American Dream Institute's official site. Follow their journey on social media platforms like X, Instagram, TikTok, and YouTube for the latest updates.