UCC Launches Renewed Cold Brew Coffee Line with Unique Taste and Style
UCC Ueshima Coffee Co., Ltd., based in Kobe, Japan, is preparing to launch its refreshed Cold Brew coffee products, including the UCC Cold Brew BLACK and UCC Cold Brew LATTE in PET 500ml bottles, on March 30, 2026. With a commitment to quality, UCC has utilized its distinctive 'mizuiro' brewing technique, which highlights a smoother and milder taste while minimizing bitterness. This technique, which relies exclusively on water without applying heat, yields an impeccably clean flavor and an exquisite aroma.
Recent years have seen a rise in Japan's annual average temperatures, leading to predictably hot summers due to climate change. According to forecasts from the Japan Meteorological Association, there will be an early onset of the rainy season, followed by a swift arrival of summertime heat, extending into a prolonged late summer and beyond into autumn. As a result, the market for beverages that quench thirst is expanding significantly. Ice coffee, which successfully meets both thirst-quenching and taste appeal, continues to see an upward trend in popularity. Easy accessibility through convenience stores, a growing menu of 'Cold Brew' options at cafes, and a surge in home brewing with quick-cooling methods have all contributed to increased demand for iced coffee.
In light of these market trends, UCC is determined to offer its 'mizuiro' coffee, known for its richness in aroma and clean flavor, to an even broader audience. Over the past year, UCC has introduced various products in both retail and food service channels to cater to the diverse needs of consumers globally, marking a significant rise in the recognition and understanding of the 'mizuiro' brewing method to nearly 40 percent. This is a remarkable growth when compared to the approximately 70 percent recognition of standard 'water extraction' methods and 40 percent for 'Cold Brew.'
The UCC Cold Brew brand has gained much love for its unique flavor profile that is simultaneously smooth and refreshing. The 2025 sales are projected to surpass those of the previous year significantly. The recent refreshment effort maintains the inherent aromas and flavors of regular coffee while enhancing the aftertaste and drinkability of the 'mizuiro' coffee. The bottle design now reflects a more stylish interpretation of the brand’s vision, emphasizing water's fluidity through curves.
The BLACK variant features an elevated blend of fruit-forward coffee beans and a fine-tuned extraction process that emphasizes smoothness and drinkability, enhancing the coffee experience right from the first sip. Conversely, the LATTE has been adjusted by reducing sweetness to further provide a refreshing and smooth enjoyment of milk combined with 'mizuiro' coffee flavors.
In addition, UCC will release the 'UCC Cold Brew Coffee Bag Water Brew Ice Coffee 4P' on March 2, 2026, retaining a cohesive modern design that aligns with the Cold Brew brand. This will coincide with a renewed version of the 'UCC Cold Brew Single Origin Coffee Bag Water Brew Ice Coffee 4P,' which boasts vibrant, fruity aromas and a refined acidity. Through the UCC Cold Brew brand, the company aims to deliver easy and authentic 'mizuiro' coffee experiences, proposing a new style of coffee consumption to customers.
UCC has established a unique business model since its foundation in 1933 that spans from cultivation in coffee-growing regions to product development, roasting, sales, and quality assurance, leading to notable growth within global markets. As of December 2024, UCC's sales reached ¥397.9 billion, and the company's efforts promote sustainable coffee sourcing and initiatives to achieve carbon neutrality by 2040. By advocating and creating educational avenues through the UCC Coffee Academy and the UCC Coffee Museum, alongside innovative products like hydrogen-roasted coffee and food-infused coffee varieties, UCC continues its pioneering journey within the coffee industry.,
For inquiries related to UCC's Cold Brew offerings, customers can contact UCC Ueshima Coffee Co., Ltd. by calling 078-304-8952 or visiting their customer support website.
UCC Cold Brew is making strong strides in the iced coffee sector with its innovative brewing technique and modern branding, expanding options for consumers looking for refreshment during the sweltering summer months.
Recent years have seen a rise in Japan's annual average temperatures, leading to predictably hot summers due to climate change. According to forecasts from the Japan Meteorological Association, there will be an early onset of the rainy season, followed by a swift arrival of summertime heat, extending into a prolonged late summer and beyond into autumn. As a result, the market for beverages that quench thirst is expanding significantly. Ice coffee, which successfully meets both thirst-quenching and taste appeal, continues to see an upward trend in popularity. Easy accessibility through convenience stores, a growing menu of 'Cold Brew' options at cafes, and a surge in home brewing with quick-cooling methods have all contributed to increased demand for iced coffee.
In light of these market trends, UCC is determined to offer its 'mizuiro' coffee, known for its richness in aroma and clean flavor, to an even broader audience. Over the past year, UCC has introduced various products in both retail and food service channels to cater to the diverse needs of consumers globally, marking a significant rise in the recognition and understanding of the 'mizuiro' brewing method to nearly 40 percent. This is a remarkable growth when compared to the approximately 70 percent recognition of standard 'water extraction' methods and 40 percent for 'Cold Brew.'
The UCC Cold Brew brand has gained much love for its unique flavor profile that is simultaneously smooth and refreshing. The 2025 sales are projected to surpass those of the previous year significantly. The recent refreshment effort maintains the inherent aromas and flavors of regular coffee while enhancing the aftertaste and drinkability of the 'mizuiro' coffee. The bottle design now reflects a more stylish interpretation of the brand’s vision, emphasizing water's fluidity through curves.
The BLACK variant features an elevated blend of fruit-forward coffee beans and a fine-tuned extraction process that emphasizes smoothness and drinkability, enhancing the coffee experience right from the first sip. Conversely, the LATTE has been adjusted by reducing sweetness to further provide a refreshing and smooth enjoyment of milk combined with 'mizuiro' coffee flavors.
In addition, UCC will release the 'UCC Cold Brew Coffee Bag Water Brew Ice Coffee 4P' on March 2, 2026, retaining a cohesive modern design that aligns with the Cold Brew brand. This will coincide with a renewed version of the 'UCC Cold Brew Single Origin Coffee Bag Water Brew Ice Coffee 4P,' which boasts vibrant, fruity aromas and a refined acidity. Through the UCC Cold Brew brand, the company aims to deliver easy and authentic 'mizuiro' coffee experiences, proposing a new style of coffee consumption to customers.
UCC has established a unique business model since its foundation in 1933 that spans from cultivation in coffee-growing regions to product development, roasting, sales, and quality assurance, leading to notable growth within global markets. As of December 2024, UCC's sales reached ¥397.9 billion, and the company's efforts promote sustainable coffee sourcing and initiatives to achieve carbon neutrality by 2040. By advocating and creating educational avenues through the UCC Coffee Academy and the UCC Coffee Museum, alongside innovative products like hydrogen-roasted coffee and food-infused coffee varieties, UCC continues its pioneering journey within the coffee industry.,
For inquiries related to UCC's Cold Brew offerings, customers can contact UCC Ueshima Coffee Co., Ltd. by calling 078-304-8952 or visiting their customer support website.
UCC Cold Brew is making strong strides in the iced coffee sector with its innovative brewing technique and modern branding, expanding options for consumers looking for refreshment during the sweltering summer months.
Topics Consumer Products & Retail）
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