#Japan #Kyoto #GYRO HOLDINGS #Innovation Planning #MELON LAB

Opening of MELON LAB. Shimizu Gojo

In an exciting development for Kyoto's food scene, Innovation Planning Inc., headquartered in Kyoto, has joined forces with T.O LAB to open a franchise store named 'MELON LAB. Shimizu Gojo' on August 22, 2026. This new venture promises to bring a unique twist to the popular melon bread craze that has taken Japan by storm.

About MELON LAB. Shimizu Gojo

The MELON LAB. Shimizu Gojo branch will feature a modern design, making it a stylish spot for both locals and tourists. Known for its line of melon breads that have garnered a following, the shop focuses on creating a delightful contrast in texture: the bread features a crunchy cookie-like exterior combined with a soft, fluffy interior. Flavors like maple and chocolate further elevate the experience, making them a hit among customers. Additionally, patrons can enjoy a selection of desserts, including crispy apple pies and cream cheese pies, all baked fresh to perfection.

What's unique about MELON LAB.'s offerings is not just the warmth and flavor when served fresh but their ability to maintain deliciousness even when cooled.

Conveniently located just a minute's walk from Keihan Main Line's Shimizu Gojo Station, the store is nestled inside 'M&Maison KYOTO Jr.', making it easily accessible for everyone.

Grand Opening Events

To celebrate its opening, MELON LAB. Shimizu Gojo will host two special weekend events:

• - August 22 (Saturday) and August 23 (Sunday): The first 100 customers each day will receive a free piece of the popular melon bread. Known for its crunchy exterior and chewy interior, this treat has been dubbed the number one menu item by fans, with the slogan “Delicious even when cooled!”

Exclusive Weekend Items

Given the popularity of MELON LAB.'s treats, the store will also offer limited-time products for these opening days:

• - Kogane: This pie features layers of rich cream that tantalizes your taste buds with a hint of Madagascar vanilla, creating a delightful experience you won't want to miss.
• - Blueberry Cheese Pie: A decadent creation that wraps sweet and tart blueberry jam around a rich cheese filling, all enveloped in a flaky crust.

On the following weekend, August 29 (Saturday) and August 30 (Sunday), the first 50 customers will be treated to a free Fermented Butter Croissant, made from premium French fermented butter, which will deliver an aromatic and flavorful experience that will fill your senses with the essence of wheat and butter with every bite.

Store Details

• - Store Name: MELON LAB. Shimizu Gojo
• - Opening Date: August 22, 2026, at 10:00 AM
• - Address: 435-2 Kamionicho, Higashiyama Ward, Kyoto City, 605-0903, Japan (inside M&Maison KYOTO Jr.)
• - Phone Number: +81-75-746-2772
• - Business Hours: August from 10 AM to September from 12 PM (sales as soon as items are baked)
• - Access: A one-minute walk from Keihan Main Line's Shimizu Gojo Station.

About Innovation Planning

Founded in Kyoto in 2019, Innovation Planning specializes in the food and beverage industry and has developed a range of acclaimed brands, including those focused on unique Kyoto ingredients. Their innovative approaches leverage social media marketing, boosting brand recognition and developing a strong customer base rapidly.

With a commitment to expanding its successful footprint, Innovation Planning continues to grow, focusing on contemporary Japanese culinary experiences while utilizing traditional techniques and local ingredients. Their roster now includes numerous dining concepts, each aiming to elevate the dining experience in Kyoto and beyond.