Choate's: A 68-Year Legacy of Community Commitment and Care

A Legacy of Service: Choate's Commitment to Memphis

For 68 years, Choate's has established itself not just as a business, but as a pillar of community support in Memphis, Tennessee. Through three generations, this family-run air conditioning, heating, plumbing, and electrical company has maintained a steadfast focus on giving back to a community that has supported them for decades. With a motto that says, "Let our family serve your family," Choate's encapsulates their core philosophy: a dedication to service that is ingrained in their identity.

Assistant General Manager Brian Choate shared that the common theme throughout their history is deeply rooted in community involvement. "We've been local in the Memphis area for so long... Our family has always been one to help out others," he states. This is not merely a slogan; it's a reflection of how Choate's operates on a daily basis.

The impact of Choate's giving is felt across the community. They have generously supported various organizations, from Life Choices, which aids mothers in challenging circumstances, to St. Jude Children's Research Hospital, among others. Their support often comes in different forms: financial contributions, hands-on volunteer work, or simply showing up in a time of need. They have grilled meals for local first responders and engaged with families at community events around Carnegie Square and Cooper Young, creating connections and fostering camaraderie within the neighborhood.

One particular initiative resonates with Brian—his personal connection to Life Choices, where he sees the importance of supporting mothers in tough situations, helping them raise their children with dignity and opportunity.

In a recent example of their community commitment, a local family reached out to them after losing their air conditioning system entirely. A news station, familiar with Choate's longstanding reputation for service, contacted them, and the company immediately sprung into action. They donated a new air conditioning unit and completed the installation, ensuring that the family could return to comfort.

Moreover, a young boy's excitement about a Choate's commercial, particularly Chris Choate's catchy lines, led the company to send him and his family to a Memphis Grizzlies NBA game. The joy expressed in the thank-you letter they received highlighted the personal touch and human connection that Choate's strives to maintain.

Looking ahead, Choate's is excited about their future plans, which include establishing a technical college aimed at training the next generation in trades. This project aligns perfectly with their goal of sustaining their multi-generational legacy while contributing to the local workforce. The college aims to teach both the technical skills and the importance of mentorship, as students work alongside masters of the trade to gain practical experience.

In conclusion, Choate's is more than just a family business; it's a testament to the power of community focus, legacy, and altruism in today’s fast-paced world. The values that have guided the Choate family for 68 years continue to thrive, allowing them to not only