#United States #Los Angeles #nutribullet #Steve Baram #Capital Brands

Capital Brands Names Steve Baram as CEO

Los Angeles-based Capital Brands, the company behind popular small appliances like nutribullet® and magic bullet®, has announced the appointment of Steve Baram as its new Chief Executive Officer. Effective September 21, 2026, Baram is poised to bring his extensive experience in the consumer products sector to elevate the company's growth and market presence.

A Veteran Leader with a Vision

With nearly three decades of experience under his belt, Steve Baram has held numerous leadership roles, including serving as CEO of Lenox and Executive Vice President at HITRUST. His track record speaks volumes about his capability to drive companies in high-growth phases. Nicola Serafin, Group General Manager of De'Longhi, the parent company of Capital Brands, expressed confidence in Baram’s leadership skills. "Steve has spent his career building consumer brands and leading teams through high-growth phases. His deep experience, combined with his strategic focus on retail partnerships and product innovation, makes him the right leader to guide Capital Brands into the next chapter," Serafin stated.

Baram himself shared his enthusiasm, highlighting the mission of nutribullet® and magic bullet® to foster healthier living. “I’m excited to join a talented team and work with our retail partners and the De’Longhi Group to make good nutrition accessible to more people,” he remarked. His on-ground leadership will be crucial in steering the brands to reach an even larger audience and enhance their product offerings.

Capital Brands: A Company Committed to Nutrition

Founded in 2003, Capital Brands is driven by the belief that nutritious living should be simple and attainable for everyone. The company's vision emphasizes making nutrition more accessible and impactful through innovative appliances and a strong product ecosystem. The nutribullet® brand has already made a significant mark in the personal blending market, boasting over 80 million satisfied customers worldwide, making it the top personal blending brand globally as reported by an independent research institute.

The product line, featuring small yet powerful blenders designed to create healthy blends within 60 seconds, has resonated with health-conscious consumers. This innovation not only saves time but aligns with the growing trend of integrating nutritious eating into everyday life.

With Baram at the helm, Capital Brands is expected to innovate further, focusing on product enhancements and strategic retail partnerships to increase its market reach. This strategic approach will likely foster stronger collaborations and invigorate the brand’s catalog with fresh ideas, keeping customer satisfaction at the forefront.

The Role of De'Longhi Group

Capital Brands operates under the larger umbrella of De'Longhi, a global leader in the coffee machine industry and other household appliances. The De'Longhi Group is recognized not only for its commitment to superior quality but also for its expansive distribution of several renowned brands, including Kenwood and Braun, and its widespread geographical presence across five continents. With 10,000 employees and revenues reported at €3.8 billion in 2025, the synergy between Capital Brands and De'Longhi is poised to generate innovative advancements in consumer products.

As Baram steps into his new role, he carries with him a vision for expanding Capital Brands' influence in the health and wellness market. His appointment signals a future of growth and a strong commitment to bringing more nutritious products to consumers around the world. Both nutribullet® and magic bullet® are well-placed to leverage Baram's leadership and De'Longhi's robust capabilities as they continue to grow and innovate in the burgeoning healthy living sector.

In summary, the leadership change at Capital Brands is a significant development, promising a new chapter focused on expansion and innovation under Steve Baram’s guidance. The company's mission to simplify nutrition aligns perfectly with the increasing consumer desire for healthier lifestyle choices, indicating that the future is bright for both nutribullet® and magic bullet®.