Blain's Farm & Fleet Celebrates 69th Year of Toyland with Opening Weekend Events

Blain's Farm & Fleet's Magical Toyland Returns for Its 69th Anniversary

As the holiday season approaches, families can look forward to an enchanting tradition that has delighted generations. Blain's Farm & Fleet is thrilled to announce the return of Toyland for its 69th year, officially opening on Saturday, October 10th, at 7 a.m. This beloved event transforms the center aisles of Blain's stores into a joyous wonderland filled with toys and gifts designed to make holiday memories together.

With the theme “Open the Magic,” Toyland encourages families to spread joy in their own unique ways. According to Sarah Gilbertson, a third-generation member of the Blain family and Associate Buyer II in the Pet Department, Toyland has maintained its charm through the years, holding a special place in her heart. "As a kid, Toyland felt magical. I remember walking through the store with my family and counting down to Christmas," said Gilbertson. Today, she continues the legacy by getting to experience the same excitement through her nephews.

Exclusive Opening Weekend Events
To commemorate the launch of Toyland, the first 100 customers to enter for Opening Weekend on October 10th will receive a collectible toy pickup truck. On Sunday, the first 100 customers will be gifted a plush calf, while supplies last. Additionally, anyone who spends $50 on toys during this weekend will earn a $5 Farm & Fleet Gift Card, providing further incentive for families to begin their holiday shopping.

This year, Blain's Farm & Fleet is making it easier for families to kick off their holiday shopping, offering a 25% discount on any single toy item purchased online from October 1st through October 9th. Shoppers will discover an extensive variety of deals across top toy brands such as LEGO®, Play-Doh®, Hot Wheels®, Barbie®, and many more, ensuring there’s something for everyone.

Experience-Focused Toy Selection
Lindsay Heffron, the Toy Buyer at Blain's, emphasizes a shift in toy selection toward items that encourage experiences over flashy features. "The best toys aren’t necessarily the ones with buttons or lights; they are those that spark imagination and creativity, allowing families to spend time together," she stated. This perspective aligns well with the Toyland theme, promoting not only the joy of the gift but the value of shared moments as well.

The Magic Extends Beyond the Aisles
The excitement doesn’t stop at Toyland, as Blain's Farm & Fleet will also kick off its 9 Days of Deals, running from October 10th to 18th. Shoppers can enjoy extensive discounts on a wide variety of products, from pet supplies to cold-weather gear. This event underscores Blain's commitment to providing value and extensive savings to their customers during the busy holiday season.

Giving Back During the Holidays
Giving back remains integral to the Toyland tradition, as Blain's Farm & Fleet continues its Kids Helping Kids Donation Drive throughout the season. Customers are encouraged to purchase and donate new, unwrapped toys at any store location, with the company matching donations up to $250,000. This initiative aids local organizations in delivering holiday cheer to children within the community, emphasizing the spirit of giving.

Convenient Shopping Options Available
Customers can access Toyland through various flexible shopping channels, including in-store, online, and via the Blain's Farm & Fleet app—with options like Buy Online, Pick Up In Store, and Same-Day Delivery. The company also offers a Best Price Promise and exclusive deals for Rewards Members, enhancing the shopping experience during this festive time.

Founded in 1955, Blain's Farm & Fleet operates 45 stores across Illinois, Iowa, Wisconsin, and Michigan, dedicated to providing high-quality products and services at competitive prices. For more information, visit www.farmandfleet.com or download the Blain's Farm & Fleet mobile app to stay updated on the latest deals and promotions this holiday season.