RetailMeNot Marks Two Decades of Transformative Savings Journey

Celebrating 20 Years of Savings with RetailMeNot

In January 2026, RetailMeNot, a well-known leader in the cashback and savings space, commemorates its 20th anniversary. Over these years, the brand has transitioned from a simple platform offering coupon codes to a robust shopping companion equipped with AI-driven solutions.

A Journey of Innovation

Founded in November 2006, RetailMeNot began its journey amid the rise of e-commerce as one of the first digital coupon websites. The platform's goal was clear: to aid consumers in effortlessly finding and sharing promotional codes. As the digital landscape evolved, so did RetailMeNot, which expanded its offerings beyond mere coupons to include cash back options and personalized deals, ensuring it remained relevant in a fast-changing market.

Key milestones throughout its history underscore this evolution:
- 2006: Launch of RetailMeNot, setting the groundwork for digital savings.
- 2012: Introduction of the RetailMeNot app, enhancing mobile shopping experiences.
- 2017: Aggressive expansion into cash back services, activating millions of deals for users.
- 2019: Establishment of National Cash Back Day, celebrated on the first Thursday of each November.
- 2025: Amplified social media presence, enabling reach to over 100 million consumers through platforms like TikTok and Instagram.
- 2026: Celebrating its 20th year, RetailMeNot boasts facilitated retailer sales of $1.7 billion and over $100 million in cashback disbursed to consumers.

The New RetailMeNot Group

With its anniversary, RetailMeNot is also announcing the formation of the RetailMeNot Group, which merges various shopping and savings brands under the Ziff Davis umbrella. This new entity includes notable brands such as Offers.com, BlackFriday.com, TechBargains, and Deals of America, essentially consolidating the trust and reliability of these names into a singular mission—helping consumers shop smarter.

Additionally, the RetailMeNot Group’s R BrandWorks distinguishes itself as an innovative storytelling platform that combines first-party purchase data with creative media, successfully delivering customized experiences to millions of high-intent consumers.

Enhanced Shopping Experience for Consumers

RetailMeNot is not just celebrating its past; it is planning for a more modern and comprehensive shopping experience. The brand is launching enhancements aimed at offering increased value and confidence at every shopping stage.

These enhancements will include exclusive year-long savings events, improved deal curation, and real-time access to the best shopping round-ups and influencer content. RetailMeNot is also redefining its brand identity, transitioning from a coupon-focused platform to a full-fledged shopping ecosystem.

Embracing AI and the Future

A significant aspect of this transformation is the introduction of AI-powered shopping companions, which are designed to interpret shopper intent and present the most relevant deals and services in real time. These smart tools aim to enhance consumer decision-making processes by presenting tailored suggestions that resonate with individual shopping habits.

RetailMeNot’s Chief Commercial Officer, Magali Darling, reflects on this journey: "RetailMeNot is evolving from a destination for deals into a complete shopping companion. This next chapter focuses on meeting shoppers with AI-driven precision and making the shopping experience feel more confident."

Conclusion

As RetailMeNot embraces its 20th anniversary, it is not only a celebration of past achievements but also a clear vision of the future of digital savings. The company's commitment to innovation and consumer satisfaction positions it as a formidable ally for shoppers and brands going forward. RetailMeNot stands ready to guide consumers on their journey toward smarter savings, creating a stronger bond between consumers and the brands they love ultimately.