ISSEI Launches Initiative to Combat Poverty in Ghana's Agbogbloshie

ISSEI's New Initiative in Ghana: A Ray of Hope for Agbogbloshie

In a groundbreaking venture, ISSEI, Japan's most popular YouTuber with over 65 million subscribers, is initiating a project aimed at eliminating poverty in Agbogbloshie, a notable impoverished area in Ghana. Partnering with renowned artist Mago Nagasaka, who recently unveiled a remarkable installation made from recycled plastic bottles at the Osaka-Kansai Expo, ISSEI is set to create a positive ripple effect in the community.

The first step in this ambitious project is the launch of the YouTube channel "AGBOGBLOSHIE STARS." The channel is designed to focus on community-driven content, and its inaugural video will be released on September 5, 2025, at 7 PM. The channel aims to promote non-verbal comedy and heartwarming entertainment suitable for audiences ranging from young children to adults. The shared vision of ISSEI, Nagasaka, and the residents of Agbogbloshie is to transform their environment into a cleaner and greener space.

The Power of Collaboration

"AGBOGBLOSHIE STARS" represents the collaborative spirit of its creators. It narrates the story of a boy who can turn things yellow and ISSEI, who can make things blue. Together, they strive to convert their litter-strewn neighborhood into a lush, green environment. By blending their strengths, they aspire to cultivate not only the landscape but also hope and joy through their initiatives.

What is Agbogbloshie?

Agbogbloshie is known as one of the world's largest electronic waste processing sites, located in the capital city of Accra, Ghana. The region struggles with extreme poverty, where discarded electronics from developed nations litter the area. Residents work to extract valuable metals like copper and gold from these e-waste piles, but face dire health risks, including exposure to toxic smoke and chemicals without adequate protective gear. The work environment is hazardous, and children frequently abandon education to assist their families, leading to a grim life expectancy of just about 35 years.

Mago Nagasaka’s Commitment

Mago Nagasaka, born in 1984, initially ventured into street art in 2009 and traveled across the globe. He found his calling in Agbogbloshie in 2017, where he began creating art from waste to advocate for human rights and environmental conservation. His projects have led to the establishment of an art gallery, recycling plant, and organic farming initiatives, promoting a new model of capitalism – sustainable capitalism. His goal is to create 10,000 jobs for Ghanaians by 2030, turning the impoverished area into a sustainable town.

Nagasaka’s relentless work emphasizes the cultural and economic revitalization of Agbogbloshie, where art meets sustainability. With the collaboration of ISSEI, this effort hopes to inspire new generations while improving living conditions.

ISSEI’s Vision and Commitment

ISSEI has expressed his commitment to reinvest 50% of the profits generated from the "Agbogbloshie Stars" channel into employment, education, and environmental improvements in the area. He envisions a future where local creators can thrive and even produce role models that inspire the community. Until the project stands on its feet, ISSEI has pledged to cover all costs personally, ensuring a sustainable foundation for the residents.

Recently recognized as one of Forbes’ 30 Under 30 Japan for 2025, ISSEI aims to make a significant impact on the world, beginning with this project in Agbogbloshie. Both he and Nagasaka are poised to create a meaningful legacy through their combined efforts.

Get Involved and Follow the Journey

Interested individuals can follow ISSEI's progress through his official channels:

By pooling resources and creativity, ISSEI and Mago Nagasaka are setting a precedent for community collaboration against poverty, and their work in Agbogbloshie shines as a beacon of hope for other initiatives worldwide.