#Japan #Tokyo #Mobile Games #Parallel #Gaming Survey

Parallel's Latest Survey on Gaming Habits

To celebrate its sixth anniversary, Parallel, the go-to app for gaming with friends, has conducted an exciting survey detailing user engagement and spending patterns in mobile gaming. The results have turned heads, showing that approximately 75% of users are playing games daily, with around 60% reporting they have made in-app purchases.

Key Findings of the Survey

The survey, drawing insights from a wide user base, revealed several noteworthy trends:

• - Daily Engagement: About 75% of respondents play games every day, while 93% engage with mobile games at least once a week.
• - In-App Purchases: Approximately 60% of users have experienced making in-app purchases, with a surprising one in ten spending over 5,000 yen.
• - Popular Game Genres: The most favored genres include shooting games/battle royale at 37%, puzzles at 26.5%, and rhythm games at 24.7%.

Context Behind the Survey

Parallel operates as a unique online gathering place, where friends can enjoy gaming, videos, and music together. Since its launch in August six years ago, it has achieved over 8 million downloads, largely appealing to the Gen Z to Alpha demographic. Within this app, users can not only play original mini-games but also enjoy other mobile games while chatting with friends. The recent survey was designed to delve deeper into gaming habits and preferences that keep users engaged.

Detailed Survey Insights

Daily and Weekly Gaming Activity

Asking users about their mobile gaming frequency, 75.3% admitted to playing nearly every day, while 93.3% play at least once a week. This data showcases a vibrant, active player base. When broken down by game genres, shooting/battle royale topped the chart at 37%, followed closely by puzzles at 26.5%, and rhythm games at 24.7%.

Gaming with Friends via Voice Calls

Intriguingly, roughly 52% of the users play games while on a voice call through Parallel at least once a week. A notable 25.3% of these players engage in this activity daily, indicating that chatting while gaming is becoming a cherished habit, enhancing the social experience of gaming together.

Spending Habits and Trends

About 58.4% of participants reported having made in-app purchases. When queried about their spending habits, 10% claimed to purchase regularly every month, 12% were monthly spenders depending on the month, and 36.4% indicated they occasionally spent with only 41.7% remaining as free-to-play users. Furthermore, 17.6% admitted to spending over 5,000 yen monthly, which is significant compared to typical spending trends found in mobile gaming surveys.

Comparison with the Mobile Gaming Market

According to the Famitsu Mobile Game White Paper 2025, average playtime has been on the decline across weekdays and weekends, with a notable portion of free-to-play users dominating the market. In stark contrast, Parallel users exhibit a remarkable commitment to gaming and the willingness to spend, driven by their interactive communication style that blends voice chats and gaming sessions.

Future Directions for Parallel

In light of these findings, Parallel aims to leverage its user characteristics by collaborating with various publishers to enrich the gaming industry landscape and enhance user experiences. Given the unique social dynamics at play, the company is committed to developing new features, enhancing game content, and integrating music and video into its platform.

The App in Focus

Launched in 2019, Parallel serves as a social space that mimics a friend’s home or club, allowing users to enjoy games, videos, and other entertainment content together. Its growth has been fueled by word-of-mouth among the younger generation, recording an average daily usage of over three hours and retaining around 70% of users who log in more than five times a week.

Check out Parallel's promotional video to see the app in action:
Parallel Introduction Video

Company Overview

Company Name: Parallel Corporation
CEO: Aoki Minoru / Toyohara Daiki
Location: Tokyo, Minato Ward, Nishiazabu 3-19-10-101
Website: parallelcorp.com
Product Site: parallel.chat