#Indonesia #Jakarta #Geely Auto #Geely EX2

Geely EX2 Launch in Indonesia

In a strategic move to enhance its foothold in Southeast Asia, Geely Auto has launched its sought-after Geely EX2 model in Indonesia. This development not only reflects the company's localized production strategy but also demonstrates its commitment to catering to the increasing demand for smart, sustainable transportation solutions in urban settings.

Localization Strategy

The launch of the Geely EX2 signifies a critical step in Geely's ambition to localize their production. The EX2 is the third model to be assembled locally in Indonesia, joining the previously introduced Geely Starray EM-i and Geely EX5. With 46.5% local content, this initiative is aimed at bolstering the local automotive ecosystem while ensuring quality remains in line with global standards.

By working closely with local partners, Geely aims to facilitate technology transfer, develop the workforce, and stimulate the growth of the Indonesian supply chain. This integrated approach ensures that the locally assembled vehicles not only meet local needs but also adhere to Geely's rigorous standards for quality and safety.

Innovative Features for Indonesian Market

The Geely EX2 has been designed with the urban lifestyle in mind, targeting families and young professionals who are looking for a reliable yet stylish vehicle. This vehicle promises a “Smart Space Urban Car” experience, seamlessly merging appealing design with intelligent technology that resonates with modern driving demands.

Adaptations made specifically for Indonesian roads include enhancements to the chassis, optimizing comfort and stability on less-than-perfect urban surfaces. Unique features such as a blind-spot detection system have been developed to cater to the heavy motorcycle traffic prevalent in the region, enhancing driver safety. Additionally, the model boasts an innovative 540° transparent chassis view, an industry-first that gives drivers a significant edge in navigating complex urban landscapes.

Sales Milestones and Strategic Significance

The launch of the Geely EX2 in Indonesia comes on the heels of its remarkable success across various global markets. In 2025 alone, the EX2 became the best-selling model in China across all vehicle categories, achieving a staggering 460,000 units sold that year. Its popularity extends to other regions as well, having quickly become Brazil's second best-selling electric vehicle shortly after its release.

As Geely continues to expand into different markets, Indonesia holds particular significance due to its strategic position as a right-hand-drive market and a springboard into wider Southeast Asia. The introduction of the Geely EX2 is poised to strengthen the domestic electric vehicle ecosystem while furthering Geely's global sales objectives—aiming to make the model available in over 100 countries.

Conclusion

Geely Auto’s commitment to a localized approach in Indonesia is a testament to its broader strategy of integrating technology with local manufacturing capabilities. The launch of the Geely EX2 not only reinforces its position in one of Southeast Asia's key automotive markets but also leads the charge towards a greener and more sustainable urban mobility future. This initiative epitomizes the ongoing transformation within the global automotive industry, where localization and sustainability are increasingly becoming the key drivers of success.

In a rapidly evolving landscape, Geely’s proactive measures are setting the stage for an exciting era in the automotive market, addressing both consumer preferences and environmental concerns effectively.