Ureru Net Advertising Group Achieves 3rd Place in Great Place to Work Japan 2025
Ureru Net Advertising Group, headquartered in Fukuoka City, has been awarded 3rd place in the 2025 edition of Great Place to Work® Institute Japan's recognition for the Kyushu and Okinawa region. This accolade highlights the company’s effective management of human capital and its growth as a leader in fostering a positive work environment.
A Focus on Growth through Human Capital
The company's growth model is distinctly “human capital-driven,” prioritizing investment in its people over equipment. This strategy aims to maximize capital efficiency and consistently improve profitability. From its inception, Ureru Net Advertising Group has worked to balance revenue growth with enhancing workplace satisfaction.
Great Place to Work® is recognized globally and known for evaluating human resources brands of leading companies such as Google, Salesforce, and Adobe. Receiving the GPTW certification is not merely a title; it’s a testament to the company’s potential for explosive growth through its human resources and organizational strength. In Japan, companies that achieve GPTW certification often see impressive growth via IPOs, M&As, and international expansions.
Despite this recognition, Ureru views it as a stepping stone. The company aspires to elevate its status as a representative growth enterprise in Japan that champions a positive workplace.
Strategic Initiatives for Future Growth
To achieve this ambitious vision, Ureru plans to:
- - Strengthen operations and reform through AI and data utilization.
- - Invest aggressively in new business areas.
- - Actively recruit top talent domestically and internationally.
These strategies are designed to directly contribute to enhancing future corporate value.
With the belief that “people are the greatest asset,” Ureru commits to intensifying investments in human capital that correlate directly with enhancing corporate value.
Understanding GPTW
Great Place to Work® specializes in conducting research and analysis regarding workplace satisfaction, announcing companies that meet recognized standards in media outlets across approximately 150 countries. In the United States, the