#Japan #Tokyo #Gaiax #CREAVE #Maji Asu

Breaking New Ground with Maji Asu

In a remarkable achievement, Gaiax's subsidiary, CREAVE, has successfully launched its promotion plan for the virtual short drama Maji Asu, following an extraordinary milestone of three hundred million views within just five months of its release. This achievement reflects the growing demand for engaging short narratives, especially among Gen Z, and positions Maji Asu at the forefront of a rapidly evolving market.

The Rise of Short Dramas

The popularity of short drama formats has soared, particularly propelled by platforms like TikTok. As of December 2022, the short video market in China reached an astounding six trillion yen, with forecasts suggesting that the global short drama market could balloon to 8.8 trillion yen by 2029, and the domestic market could reach 150 billion yen by 2026.
It is this context that has encouraged CREAVE to leverage the immersive nature of virtual short dramas (VSDs) to elevate brand experiences. Maji Asu draws viewers into a relatable high school narrative where the main character grapples with discovery, relationships, and challenges in a new, glamorous environment.

Engaging with a Captive Audience

The content from Maji Asu's dedicated social media accounts—TikTok with over 106,000 followers, Instagram with around 79,000, and YouTube with 18,000 followers—collectively generates an impressive outreach of 200,000 followers, enhancing the platform's appeal for brands looking to integrate their products naturally into engaging storylines.

By embedding products within the narrative, the promotional strategy mitigates traditional advertising fatigue that many consumers face today. Instead of conventional ads, which viewers often skim past, integrating products into captivating story arcs resonates more effectively with the audience.
Consider the promotional activity with Angel Heart. By adopting the Maji Asu universe into their marketing, they successfully created a seamless connection between their products and the drama, achieving record responses for engagement and views. The collaboration resulted in over 570,000 views and an engagement rate of 5.1%, which is five times the average rate. This marks just one example of how brands can benefit from the fresh approach that VSDs offer.

Practical Benefits of the Promotion Plan

• - Organic Product Placement: With the focus on narrative over apparent advertising, viewers engage more with the integrated products.
• - Expanded Recognition: With the significant follower base of Maji Asu, brands benefit from immediate outreach to a target audience actively invested in the story.
• - Long-Lasting Impact: The emotional investment viewers have in the characters and their journeys leads to stronger affiliations with featured products, allowing for increased brand loyalty and potential purchase behavior.

Looking Ahead

The future of Maji Asu combined with CREAVE's innovative promotion strategies suggests a paradigm shift in how brands engage with audiences. The trend toward storytelling in marketing not only enriches the consumer experience but also enhances brand growth potential in a competitive landscape. As consumers yearn for authenticity and relatable content, the significance of VSDs in creating memorable brand narratives will likely continue to grow. CREAVE remains committed to leading this charge, and their uniquely tailored promotional strategies ensure that brands can efficiently transition into the era of narrative-driven advertising.

For brands and marketers, the success of Maji Asu serves as a clear indication of the transformative power of storytelling in advertising, paving the way for richer engagements and deeper connections with audiences.

Company and Contact Information

• - Company Name: CREAVE
• - Founded: August 2016
• - CEO: Mana Nakamura
• - Location: Chiyoda, Tokyo, Japan
• - Website: creave.co.jp

With their mission to bridge connections through compelling stories, CREAVE continues to excel in the evolving landscape of social media and marketing, demonstrating the potent blend of creativity and commerce.