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MySize's Subsidiary Percentil Expands Second-Hand Fashion Distribution Across Europe

In an exciting development for the sustainability movement in fashion, MySize Inc. has announced that its subsidiary, Percentil, is expanding the distribution of second-hand fashion items across Europe through Amazon's marketplace. Initiated in Spain, this collaboration promises to revamp how second-hand apparel reaches consumers.

A Strategic Move for Percentil

MySize Inc. (NASDAQ: MYSZ), a company renowned for its innovative data-driven commerce solutions, is leveraging Amazon's expansive marketplace to enhance Percentil's reach among European consumers. This initiative is timely, as the second-hand apparel market in Europe is projected to be worth between €30 and €40 billion, growing at a rate that outpaces the traditional fashion sector.

According to Ronen Luzon, CEO of MySize, this initiative not only streamlines operations but also optimally utilizes capital while expanding demand. The collaboration allows Percentil to access a broader audience while maintaining control over essential aspects such as sourcing, quality standards, pricing, and inventory selection.

Inventory and Operations

At launch, Percentil boasts a well-curated selection of more than 100,000 authenticated second-hand items. These items are drawn from an inventory of over 12 million pieces previously processed, spanning more than 70,000 fashion brands. Currently, these curated apparel, footwear, and accessories are available on Amazon Spain, with plans to scale inventory gradually to keep pace with consumer demand.

The Amazon marketplace offers a channel for Percentil to accelerate inventory turnover and reach up to 90% of Spanish online shoppers, a significant percentage that highlights the platform's effectiveness in connecting with consumers. While Amazon serves as an additional channel, Percentil remains committed to its primary online store, percentil.com, thus emphasizing a multi-channel approach that aids in operational agility and revenue generation.

Sustainable Fashion in Focus

The growing demand for circular fashion, where products are reused, recycled, or resold, significantly influences this new distribution strategy. Percentil's operations are intricately designed to support both resale and sustainable fashion practices. The vertical integration of their circular commerce platform encompasses all stages from garment intake, inspection, and quality control, through to pricing and resale execution. This dedication ensures that they not only meet consumer needs but also adhere to sustainability standards desired by today’s eco-conscious shoppers.

Future Expansion Plans

Although the initial rollout focuses on Spain, both MySize and Percentil have aspirations to replicate this successful model across other European markets. The strategic collaboration with Amazon will serve as a foundation for identifying best practices and potential expansions. The management envisions that the multi-channel approach will enhance Percentil's ability to scale and respond effectively to evolving consumer preferences within the fashion marketplace.

Overall, this initiative represents a significant leap forward for Percentil in the realm of second-hand fashion distribution and showcases the power of leveraging technology and partnerships in driving sustainable practices in the industry.

About MySize, Inc.

MySize, Inc. provides AI-based sizing and commerce solutions aimed at increasing retail conversions, reducing returns, and promoting efficient omnichannel retail operations globally. The company’s focus on technology, operational expertise, and market trend adaptation remains central to its commitment to fostering value creation in the ever-evolving fashion landscape.