#Brazil #São Paulo #GAC #AION

GAC's Launch in Brazil: A New Chapter in Mobility

On May 23, 2025, GAC made a significant stride in Latin America by officially introducing its brand in Brazil during a grand event held in São Paulo. This event marked the unveiling of GAC’s Brazil Action Plan, representing the company’s first major initiative under its global strategy, "One GAC 2.0." This initiative is pivotal for GAC, aiming to integrate deeply within the Brazilian market and provide a forward-looking vision of mobility tailored to local consumers.

During the event at Distrito Anhembi, GAC showcased its commitment to Brazil through a series of long-term investment plans designed to enhance the automotive ecosystem in the region. Senior officials from Brazilian and Chinese governments, as well as industry leaders, gathered to witness this historic collaboration between Brazil and China’s automotive industries. A key highlight was the signing of a comprehensive strategic cooperation agreement between GAC and the Instituto Nacional de Metrologia, Qualidade e Tecnologia (Inmetro), aimed at elevating the competitiveness of Brazil's automotive industry.

Focus Areas of the Action Plan

GAC's Brazil Action Plan concentrates on four long-term developmental directions: enhancing the entire industrial chain, developing energy ecosystems, fostering talent development, and promoting cultural integration. The plan emphasizes the importance of local supplier development and the establishment of a nationwide energy supply network throughout Brazil. Furthermore, GAC intends to partner with universities to create a robust talent development system. Demonstrating its commitment to social responsibility, GAC adheres to an Environmental, Social, and Governance (ESG) philosophy, embedding itself within the local community as a good corporate citizen.

Commitment to Quality and Service

GAC will actively implement the Brazil Action Plan to accelerate its integration into the local community and contribute meaningfully to Brazilian society. This initiative underscores a commitment to high-quality production and groundbreaking technology in its product offerings. GAC aims to meet the diverse mobility needs of Brazilian consumers by launching a range of energy-efficient models that align with their preferences.

On the product side, GAC unveiled five models to Brazilian consumers, including the AION V, AION Y, HYPTEC HT, GS4 HEV, and AION ES, which cater to various mobility scenarios such as family transport, urban commuting, and shared mobility services. Each model reflects GAC’s commitment to quality and technology while showcasing its in-depth understanding of the Brazilian market.

Emphasizing Customer-Centric Services

In terms of service systems, GAC is dedicated to the philosophy of "Service First" and "Customer First." The company is advancing the full implementation of the GAC Sales Service Way (GSSW), ensuring reliable customer service and support for its consumers. GAC is poised to transform its operational framework in Brazil, moving towards a brighter future in the automotive sector, tailored specifically for the Brazilian consumer.

In conclusion, GAC's bold entry into the Brazilian market is not just about launching new vehicles; it represents a strategic partnership aimed at shaping the future of mobility in Brazil. By investing in local capabilities and aligning its business practices with community needs, GAC is establishing itself as a key player in Latin America’s automotive industry. With its comprehensive approach to market integration and customer service, GAC is set to redefine mobility in the region and foster a sustainable automotive future that resonates with the Brazilian populace.