Blokees Partners with Ultraman Exhibition Celebrating 60th Anniversary

Blokees Joins Forces with Ultraman's 60th Anniversary Exhibition

On July 2, 2025, the much-anticipated exhibition titled "Journey of Light: Celebrating 60 Years of Ultraman" was unveiled to the media in Shanghai. With the official public opening set for July 5, this event marks a significant collaboration between the renowned toy brand Blokees and the iconic Ultraman franchise.

Blokees, known for its innovative model kits,_steps into the spotlight as the exclusive strategic partner for this exhibition. The company will showcase a new range of Ultraman-themed model kits and has prepared an impressive display featuring nearly 100 creations inspired by Ultraman, highlighting a long-standing intellectual partnership with this beloved character.

Founded in 2021, Blokees entered the model kit market in partnership with New Creation, the exclusive licensing agent for Ultraman in mainland China. Over the past few years, they have successfully launched classic Ultraman model kits that have quickly gained popularity among fans. Their diverse product lines, including the HERO10, Legend, and preCOOL series, feature proprietary images and character representations that resonate with the Ultraman brand.

Across four years of collaboration, Blokees has developed more than 80 unique model kits representing over 140 different Ultraman characters, thanks to its robust research and development capabilities. Currently, the brand boasts more than 500 active patents, focusing on designing innovative consumer products inspired by the Ultraman universe.

Blokees stands out as the first Chinese brand to feature original fan creations at this thematic exhibition, with nearly 100 original works displayed in a dedicated section. These creations are products of the BFC creator community, showcasing the creativity and ingenuity of fans. The event will also host BFC creation contests, allowing fans to dive deep into the culture of model building. The competitions invite participants to craft original works using Blokees model kits, with winning designs potentially showcased in international exhibitions.

The BFC community has become a vital platform connecting fans globally and promoting the brand’s creative ecosystem. Through its commitment to research and development coupled with a broad spectrum of innovative products, Blokees employs a strategy that emphasizes universal appeal, gradual pricing, and global promotion. As they continue to engage players worldwide, Blokees aims to bridge connections through imaginative and culturally enriched products.

In conclusion, the partnership between Blokees and the Ultraman exhibition not only celebrates the iconic character's legacy but also demonstrates the brand’s dedication to fostering creativity within its community. This event is set to enhance the Ultraman experience while inviting fans of all ages to engage with their imagination and love for model building through the lens of a remarkable 60-year legacy.