#Japan #Tokyo #Tobira Dream #Buykuru #Toyo University

Overview of the Tobira Dream Project

The Tobira Dream Project, managed by Shinrikusha Co., Ltd., has recently launched a nationwide campaign in collaboration with the Toyo University Economics Department and the buying service Buykuru. Starting June 1, 2025, this initiative aims to reshape interactions between students and businesses while promoting reuse and social contribution in innovative ways. This project, which integrates educational aspects with real-world applications, marks its second consecutive year of execution. It follows a similar initiative in collaboration with the Takushoku University in the 2024 academic year.

Campaign Details: WWWWWWWIN×WIN

The campaign, titled WWWWWWWIN×WIN, focuses on creating a scenario where customers, businesses, and society all benefit. The key features include:

• - Customers receive a gift worth 500 yen or cash through LINE-based referral posts.
• - For every post made, RC Co. will donate supplies to a non-profit organization.
• - Users can benefit from a rank-up system based on the number of posts they make.
• - The goal is to collect 10,000 reviews nationwide.

Unique Features of the Project

In a unique twist, students do not simply act as presenters but participate as “staff” of the Buykuru franchise headquarters. They learn about industry structures and customer psychology while proposing practical and socially responsible ideas that can be implemented in real-world scenarios. The collaborative efforts have already garnered significant interest from universities across the country.

Student Testimonials

Many students have expressed their excitement and gratitude for this opportunity:

• - Yori Toyota commented on the surprising nature of having their campaign actually adopted. She highlighted the effort needed to ensure both companies and customers benefited from the initiative.
• - Non Nakata reflected on the importance of translating ideas into action and the need for innovative approaches to target specific demographics.
• - Tsunenobu Ito mentioned realizing the significance of teamwork in developing a successful campaign.
• - Ayaka Ebata emphasized the importance of understanding both corporate and consumer perspectives during concept development.

Another student, Yuka Sakurai, noted the challenges of making the referral process engaging for users, while Hinami Machida recognized the importance of accurately representing customer and company perspectives throughout the campaign development process.

Faculty Insights

Professor Takeshi Inoue, who oversees the seminar, expressed his delight in seeing students' proposals being implemented in real-world campaigns. He emphasized the value of providing students with opportunities to engage directly with businesses and gain practical insights.

Naoki Ohori, CEO of Buykuru, discussed how university students bring fresh perspectives free from the constraints of conventional thinking, allowing new ideas to flourish. He believes that this project not only nurtures the students' first social experiences but also aims to pave the way for novel futures through collaboration with universities.

Daisuke Shimadzu, Chief Strategy Officer at RC, appreciated the detailed analyses presented by the student groups, which provided valuable input reminiscent of real staff discussions.

Reina Miyakawa, Manager at Buykuru’s franchise office, remarked on the innovative plans emerging from student-led brainstorming sessions. She noted the collaborative process between students and company representatives led to rewarding learning experiences for all.

About Shinrikusha Co., Ltd.

Shinrikusha Co., Ltd., with its headquarters in Ota, Tokyo, runs the Buykuru service, which facilitates nationwide buying transactions. The firm has a deep commitment to fostering a circular economy through reuse and addressing various social issues.

In sum, the Tobira Dream Project exemplifies a powerful partnership between academia and industry, showcasing the potential of engaging students through meaningful campaigns that promote reuse and social welfare. With innovative ideas and collaborative spirit, this initiative looks set to inspire similar projects across various universities nationwide.