Midea Partners with FC Barcelona as Main Sponsor Starting 2026 Season
In an exciting development for sports marketing, Midea, the world’s leading brand in smart home appliances, has signed a significant sponsorship deal with FC Barcelona. This partnership, which is set to kick off in the 2026/27 season, will see Midea’s logo prominently displayed on the sleeves of the FC Barcelona kits. Acclaimed for its excellence both on and off the pitch, FC Barcelona continues to be a global powerhouse, with this partnership expected to bolster its appeal even further.
The signing event took place at the iconic Spotify Camp Nou, attended by Midea’s International Business President, Lewis Fu, and FC Barcelona's First Vice President, Rafael Yuste. Both leaders expressed their optimism about the collaboration, highlighting the synergy between Midea’s innovative home solutions and FC Barcelona’s forward-thinking ethos. Rafael Yuste emphasized the honor of welcoming Midea into the FC Barcelona family, noting how the brand's commitment to research and development aligns with the club’s vision.
Midea, founded in 1968, has built a reputation for providing advanced technological solutions for home improvements. The company’s growth trajectory is impressive, garnering a revenue of $57.5 billion in 2024 and ranking 246th on the Fortune Global 500 list in 2025. As the partnership with FC Barcelona begins, Midea not only strengthens its brand visibility but also diversifies its sponsorship portfolio, which already includes national competitions such as the 2027 AFC Asian Cup and the 2025 CAF African Cup of Nations.
Lewis Fu highlighted the significance of the alliance, stating that FC Barcelona is not just one of the most successful football clubs but also a beloved sports institution globally. The potential for collaboration extends beyond branding; both entities have shared ambitions of leadership in their respective fields.
As FC Barcelona prepares for this new chapter with Midea, it’s noteworthy that the club has an unprecedented number of titles under its belt, including 28 La Liga trophies and 5 UEFA Champions League cups. Their worldwide fan base, comprising over 430 million online followers and an annual television audience of 400 million, represents a lucrative market, making this partnership an astute business move for Midea.
In the wake of the formal announcement, Midea is set to leverage this partnership during key La Liga matches, further enhancing its exposure in the sports arena. This initiative not only displays Midea’s commitment to supporting global sporting events but also reinforces FC Barcelona's status as a leader in attracting international brands.
As both Midea and FC Barcelona look ahead to this partnership, the coming seasons promise thrilling developments. This collaboration exemplifies the ever-growing intersection of sports and technology, with both entities poised to set new benchmarks in their industries while delivering unparalleled experiences for fans worldwide. The world will be watching as the partnership unfolds, showcasing how strategic alliances can benefit both brands, fostering innovation, and driving forward the ideals of performance and excellence that they each represent.
The signing event took place at the iconic Spotify Camp Nou, attended by Midea’s International Business President, Lewis Fu, and FC Barcelona's First Vice President, Rafael Yuste. Both leaders expressed their optimism about the collaboration, highlighting the synergy between Midea’s innovative home solutions and FC Barcelona’s forward-thinking ethos. Rafael Yuste emphasized the honor of welcoming Midea into the FC Barcelona family, noting how the brand's commitment to research and development aligns with the club’s vision.
Midea, founded in 1968, has built a reputation for providing advanced technological solutions for home improvements. The company’s growth trajectory is impressive, garnering a revenue of $57.5 billion in 2024 and ranking 246th on the Fortune Global 500 list in 2025. As the partnership with FC Barcelona begins, Midea not only strengthens its brand visibility but also diversifies its sponsorship portfolio, which already includes national competitions such as the 2027 AFC Asian Cup and the 2025 CAF African Cup of Nations.
Lewis Fu highlighted the significance of the alliance, stating that FC Barcelona is not just one of the most successful football clubs but also a beloved sports institution globally. The potential for collaboration extends beyond branding; both entities have shared ambitions of leadership in their respective fields.
As FC Barcelona prepares for this new chapter with Midea, it’s noteworthy that the club has an unprecedented number of titles under its belt, including 28 La Liga trophies and 5 UEFA Champions League cups. Their worldwide fan base, comprising over 430 million online followers and an annual television audience of 400 million, represents a lucrative market, making this partnership an astute business move for Midea.
In the wake of the formal announcement, Midea is set to leverage this partnership during key La Liga matches, further enhancing its exposure in the sports arena. This initiative not only displays Midea’s commitment to supporting global sporting events but also reinforces FC Barcelona's status as a leader in attracting international brands.
As both Midea and FC Barcelona look ahead to this partnership, the coming seasons promise thrilling developments. This collaboration exemplifies the ever-growing intersection of sports and technology, with both entities poised to set new benchmarks in their industries while delivering unparalleled experiences for fans worldwide. The world will be watching as the partnership unfolds, showcasing how strategic alliances can benefit both brands, fostering innovation, and driving forward the ideals of performance and excellence that they each represent.
Topics Entertainment & Media）
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