#China #Chongqing #Changan Automobile #European Expansion #Chongqing Auto Show

Changan Automobile Sets Its Sights on Europe

Changan Automobile, one of China’s leading car manufacturers, is gearing up for significant expansion into the European market with plans to enter ten countries by the year 2025. This ambition comes on the heels of the Chongqing International Auto Exhibition hosted on June 7, 2025, which attracted considerable attention from European media and industry professionals.

Highlights from the Auto Chongqing 2025 Event

During the Auto Chongqing 2025 event, European journalists and influencers had the opportunity to engage with Changan's latest vehicle models and advanced technologies. They toured the Intelligent Digital Factory, where the advanced robotics and precision manufacturing processes left a lasting impression. Influencers and journalists praised the factory’s high automation levels and were particularly impressed with the comfort and design of the vehicles during a test-driving session.

Italian vlogger Michele Ponte remarked on how the larger model could appeal to the U.S. market, reflecting Changan's potential to capture international interest.

Strategic Focus on European Markets

Changan's strategy for entering the European market encompasses a select product approach that prioritizes specific high-volume models, such as the CHANGAN DEEPAL S07 and S05. The initial phase of their expansion will commence in Norway, gradually paving the way to establish a presence in key European markets with nearly 200 dealerships.

Changan’s president, Zhu Huarong, expressed gratitude and respect for the European automotive landscape, emphasizing the company’s admiration for various prestigious brands operating there. He stressed that Europe represents a pivotal market for Changan at this moment, a sentiment echoed by executive vice presidents Li Mingcai and Wang Xiaofei.

Commitment to Electric Vehicles

In response to the growing demand for sustainable transportation, Changan is not only focusing on Battery Electric Vehicles (BEVs) but is also actively developing Plug-in Hybrid Electric Vehicles (PHEVs). The company’s European-bound vehicles are set to hit the market by the third quarter of 2025, aiming to cater to the diverse preferences of European consumers.

European Media’s Reaction

The cautious optimism exhibited by European media underscores the significance of the dealer networks and enduring commitment necessary for success. German journalist Walther Wuttke mentioned the importance of perseverance while highlighting the superior design and quality associated with Changan vehicles. Greek importer Aggelos Stefanopoulos characterized Changan’s electric vehicles as revolutionary, praising their comfort and fit for the European demographic. Michael Georgiadis, CEO of GOCAR.gr, further noted the design, technological innovation, and value offered by the brand, suggesting that familiarity with Chinese technology may foster consumer confidence.

The enthusiasm displayed at the exhibition and the strategic roadmap laid out by Changan hint at a bright future ahead as the company positions itself in a competitive and rapidly growing market. Their commitment to quality, innovation, and adapting to local preferences places them on course for potential success among European automotive consumers.

As Changan sets sail for this exciting journey into Europe, industry observers and advocates will undoubtedly be watching closely to see how this ambitious plan unfolds. With a robust strategy in place, the future looks promising for Changan Automobile on the global stage.