GiG Software Entering Mexico with Partnership to Expand iGaming Opportunities

GiG Software's Strategic Venture into Mexico's iGaming Market

GiG Software Plc, a prominent name in the B2B iGaming technology sector, has announced its entry into the highly regulated Mexican market by partnering with LuckyDays. This collaboration signifies an important milestone as it marks the fourth regulated market for GiG and its first venture into Latin America.

The partnership carries weight not only as GiG's inaugural launch in Mexico but also serves as a strategic move to broaden its already extensive portfolio of live jurisdictions. By integrating its cutting-edge iGaming platform, CoreX, GiG aims to deliver innovative solutions tailored to local demands, promoting growth and scalability for its partners.

CoreX is designed for rapid integration and is fortified with next-generation functionalities that enhance localization and gamification features, giving partners a competitive edge. This approach underscores GiG’s expertise in regulated markets, which allows it to offer partners an elevated level of service and an expansive inventory of preferred third-party integrations.

As part of this venture, LuckyDays will exploit GiG's advanced AI tools, DataX and LogicX. These dynamic tools utilize machine learning to streamline decision-making processes, thereby enhancing both player acquisition and retention. With an increasing focus on AI and automation, the partnership is set to improve customer engagement strategies efficiently.

The online gaming segment in Mexico continues to exhibit robust growth potential. Recent statistics predict that the country's gross gaming revenue (GGR) could climb to an impressive $3.7 billion by 2028 due to the regulatory framework enforced by Mexico's General Directorate of Games and Raffles.

Richard Carter, Chief Executive Officer of GiG, expressed optimism regarding the merger, stating, "We are actively expanding our addressable market by strategically entering regulated regions, with this being our first venture into Mexico. This agreement represents a combination of a high-growth market and our established, successful partnership with LuckyDays. Together, we have the ideal elements to enhance our partners' operations through cutting-edge, next-generation technology and our extensive experience in navigating evolving regulatory landscapes. This demonstrates our ongoing commitment to fostering growth opportunities for our partners and powering their continued success."

The perspective from LuckyDays aligns with Carter's vision. A spokesperson emphasized their confidence in GiG's capabilities, stating, "We are extremely pleased to enter the Mexican market with the robust support and expertise of GiG. Their platform will deliver the same high standards of performance and reliability that we have experienced in Ontario, Sweden, and other key regions. GiG's proven solutions empower us to launch and scale effectively in this new market, aligning with our vision for sustained growth and exceptional player experiences."

Overall, GiG's entry into Mexico not only signifies a promising opportunity in a growing market but also highlights a commitment to leveraging technology solutions that enhance user engagement and meet the dynamic needs of players in the iGaming landscape. As both companies embark on this journey, the next chapter for GiG and LuckyDays in Latin America looks to be filled with potential and innovative advancements in the gaming industry.