EICMA 2025: A Record-Breaking International Motorcycle Show

EICMA 2025: A Record-Breaking Experience

The 82nd International Motorcycle and Two-Wheeler Exhibition, commonly known as EICMA, concluded its outstanding 2025 edition with overwhelming success. Over six days, the event welcomed more than 600,000 visitors, including general public, industry professionals, and media representatives. This year, the exhibition solidified its reputation as a global leader in the motorcycle industry and culture.

The statistics from EICMA 2025 are truly remarkable. There were over 730 exhibitors from 50 countries, showcasing more than 2,000 brands. This year highlighted a significant increase compared to previous years, particularly following the challenges posed by the pandemic in 2021. The attendance figures signify a robust recovery, as the number of visitors, exhibitors, and exhibition space doubled from the post-COVID-19 edition.

The B2B sector also saw impressive growth, with more than 43,000 professionals from 167 nations attending the show. Notably, there was a 28% increase in foreign professionals compared to 2024, enhancing networking and business opportunities throughout the event. The media presence was equally pronounced, with over 8,200 journalists and content creators from 67 countries coming to cover the vast array of activities and innovations presented at the exhibition.

Among this year's standout attractions was the celebration of MotoLive's 20th anniversary. The outdoor venue, expanding over 60,000 square meters, hosted thrilling racing demonstrations and acrobatic shows. Furthermore, the Champions Charity Race brought together twelve legendary motorsport figures, broadcasting live across various networks, thus capturing the hearts of motorcycle enthusiasts.

Another prestigious exhibit was “Desert Queens,” created in partnership with ASO – Amaury Sport Organisation. This exhibition paid tribute to the history and legacy of the Dakar Rally, showcasing 31 original motorcycles for the first time in Italy. Countless fans were drawn to daily encounters with figures from the iconic rally.

In addition, the Y.U.M. (Your Urban Mobility) area proved to be a hit. Thousands of visitors were able to test a vast range of over 40 electric and combustion vehicles, including scooters and quadricycles. This designated space further confirmed EICMA's commitment to understanding and navigating the evolving landscape of urban mobility.

EICMA 2025 successfully engaged its audience through its theme