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New Era in Video Production: CH Holdings and Grand Funk Join Forces

On July 31, 2025, a groundbreaking partnership was announced between CH Holdings, headquartered in Shibuya, Tokyo, and Grand Funk, operating out of Minato, Tokyo. This collaboration aims to leverage AI technology for the production of music and sound effects in videos. The two companies are aligning their efforts specifically towards the compact-budget advertising sector, which is increasingly becoming a hotbed for innovation and experimentation.

The emerging use of AI-generated sound is seen as a tool to enhance the flexibility, speed, and cost-efficiency of video production. However, it's important to recognize the challenges that arise, particularly older national client projects that often face restrictions due to clearance and brand policy regulations. In light of this, CH Holdings and Grand Funk view this compact-budget area as a less constrained environment for experimentation, allowing both companies to build their respective expertise and track records together.

Insights from CH Holdings' Atsushi Wada

Atsushi Wada, the CEO of CH Holdings, shared his thoughts on the collaboration: "The use of AI in video production is still in its exploratory phase, but we aim to gradually broaden its practical applicability and potential through our initiative. Our goal is to find a form that works seamlessly in real-world scenarios."

Wada highlighted that the integration of CH Holdings’ comprehensive production framework, which includes a digital transformation-driven workflow, along with Grand Funk’s unique capacity for flexible and innovative musical direction, positions this partnership to establish a new standard of expression in the fusion of AI and visual content.

Grand Funk's Vision with AI Sound

On the other side, Eiichi Mogi, CEO of Grand Funk, expressed enthusiasm about the possibilities this alliance brings: "AI-generated sound is going to be one of the alternatives we explore, holding vast potential. It excites me to think about collaboratively discovering more natural and creative soundscapes through our partnership with CH Holdings."

Company Profiles

CH Holdings:
CH Holdings is a holding company that encompasses a group of creative enterprises specializing in various fields such as video production, CG/VFX, web design, spatial design, XR/VR, and cinematography. By leveraging the specialized skills and agility of its group companies, CH Holdings aims to provide comprehensive and cohesive visual solutions while cultivating new creative startups. Their mission transcends mere advertisement and content production; they strive to contribute to the overall advancement of Japan's creative industries.

Grand Funk:
The essence of Grand Funk can be summarized by their motto, "TO MAKE ERRORS IN YOU." They regard errors not just as nuisances but as momentous opportunities for creativity. Grand Funk is dedicated to enjoying the unexpected and crafting outstanding creative outputs. Their services include comprehensive project planning and production in advertising and brand communication, alongside music production, sound design, and copyright management for a broad range of media including commercials, films, anime, and games.

Recent Projects

Both companies have previously collaborated on various notable projects that showcased their dynamic capabilities in the creative field. Grand Funk has worked on sound design for the Netflix film "Demon City" and several TV commercials like the KINCHO RADIO CM, incorporating AI music production in their workflows. Meanwhile, CH Holdings has delivered compelling visual narratives for diverse clients across industries, enhancing their engagement through high-quality, digitally crafted content.

Conclusion

The strategic partnership between CH Holdings and Grand Funk not only signifies a leap forward in integrating AI into video production but also sets the stage for a transformation in how audio-visual experiences are crafted. By focusing on the compact-budget sector, both companies are set to innovate and redefine the landscape of creative filmmaking, making strides toward a future where AI-generated sound becomes integral to storytelling and commercial success.