#Japan #Tokyo #Sunny #hiring strategies #Chokusai

Addressing High Nurse Turnover Rates

In the healthcare industry, one of the pressing challenges has been the high turnover rate among nurses, which currently stands at 16.1%. Amidst this backdrop, the healthcare organization Sunny, under the leadership of Director Daiki Wakabayashi, has made significant strides to overcome recruitment hurdles. The organization has recently adopted a philosophy-based approach to hiring, transitioning away from traditional condition-based hiring systems.

Challenges Faced by Sunny

Sunny has experienced rapid expansion, having established four clinics in just four years. However, despite this growth, the organization's core philosophy of "365 Days, Always There for Children" was not adequately reaching potential candidates. Before implementing the new recruitment method, Sunny encountered several challenges:

1. Mismatch of Candidates: Using recruitment agencies often prioritizes skill sets and job requirements rather than effectively communicating the organization’s core philosophy. Consequently, many candidates referred through agencies did not connect with the organization, leading to frequent hiring failures.
2. Inadequate Communication of Philosophy: As the organization rapidly scaled, finding individuals who resonate with its core mission and who can remain with the organization posed a significant challenge.
3. Limitations of Previous Methods: Existing recruitment methods failed to target those who genuinely connected with the organization’s principles.

Strategic Shift: Emphasizing Philosophy in Recruitment

To resolve these issues, Sunny introduced the direct hiring tool Chokusai, a social media recruitment tool developed by Corekara Inc. This shift allowed Sunny to directly communicate its mission and vision to potential candidates. By being transparent about its core values, Sunny successfully attracted applicants who not only understood but also aligned with its philosophy.

Results of the Strategic Transition

a. Quality of Applications Improved: Candidates applying through Chokusai demonstrated a strong understanding and appreciation for the organization’s core principles, leading to an improved quality of applications.

b. Successful Hires Within a Month: Remarkably, within the first month of using Chokusai, Sunny successfully hired a nurse who deeply resonated with its ethos. Many within the organization now regard the value of their new hires as far exceeding their numbers.

Leadership Feedback

Feedback from the leadership team at Sunny, including Director Wakabayashi, confirms the effectiveness of this strategy. They noted that candidates sourced through Chokusai showed a higher level of alignment with the organization’s values, affirming that this new approach has fundamentally changed the organization’s hiring success.

About Chokusai

Chokusai is a direct hiring tool that leverages social media and web channels to connect companies with potential hires that possess the requisite characteristics and experience. This innovative platform aims to reach untapped candidate pools that are culturally aligned with the organization, thereby enriching the recruitment process. Chokusai not only seeks to reduce hiring costs but also assists in improving retention rates in sectors plagued by talent shortages.

About Sunny Healthcare Institution

Founded in December 2020, Sunny operates four pediatric clinics and a sick child care room across Saitama and Tokyo. With a commitment to providing year-round medical services, Sunny aims to support families throughout their parenting journey.

Information for Interested Parties

For additional inquiries regarding Chokusai and Sunny’s recruitment strategies, please contact Corekara Inc. via email or phone, or visit their website for further insights into their innovative hiring practices. You can find comprehensive interview articles detailing these developments, highlighting not only the strategic implementation but also the significant results achieved within a short timeframe.

For more details, please visit Chokusai Case Study.