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PR Newswire Launches AI Solutions in EMEIA Region

On January 17, 2025, PR Newswire announced the introduction of its AI-driven solutions designed for the PR and communications industry in the EMEIA (Europe, Middle East, India, Africa) region. This initiative aims to assist clients in the creation and distribution of press releases with a strong focus on maximizing engagement and enhancing effectiveness.

Following the successful launch of similar tools in North America, this development demonstrates PR Newswire's commitment to investing globally in data analytics and artificial intelligence. The aim is to augment the work of communication professionals and to reinforce PR Newswire’s status as a leading provider of innovative solutions within the PR sector.

Features of the New AI-Powered Tool Suite

The newly launched AI suite introduces several significant features:

1. Automated Content Generation: This feature allows users to create high-quality press releases with just a few clicks. The AI algorithm evaluates the input provided by users and crafts compelling content tailored to specific industries and target audiences.

2. Brand Voice Customization: Leveraging data from previous releases, the AI generates content that aligns with the brand's tone and language, ensuring consistency in communication.

3. Press Release Score: This powerful tool rigorously assesses each press release for readability, formatting, structure, and engagement potential, offering specific recommendations to enhance the quality of releases.

4. AI-Assisted Upload and Improvement: Users can upload existing drafts and refine them using AI-generated insights, making the editing process smoother and more effective.

5. Unified Workflow: The AI suite offers a centralized platform where users can create, edit, distribute, and manage press releases, optimizing time and effort.

Security and Reliability

PR Newswire’s AI tools are powered by Google Gemini at an enterprise level, ensuring that the highest security standards are adhered to. Sensitive data is protected at all times, and it is assured that this information will not be used for training third-party large language models. Clients can trust that the content within their press releases remains confidential and secure.

Matt Brown, President of PR Newswire, emphasized the importance of balancing AI capabilities with the human creative process. He stated, “We are excited to offer this AI solution to our clients, but we recognize the irreplaceable value of human creativity. This tool is designed to be a supplementary resource for communication professionals.” He also reaffirmed the company’s commitment to providing first-rate customer service through its editorial team.

Enhanced Customer Offerings

Alongside the AI suite, PR Newswire introduced additional enhancements for its customers in the EMEIA region:

• - Updated Online Member Center: Based on client feedback, PR Newswire now features a new, more intuitive order form for press releases. This modern interface simplifies the submission process and includes a functionality for saving reusable templates with preferred headlines and layouts.

• - SocialBoost AI Post Generator: This social media tool, supported by SoSha, aids organizations in creating AI-generated posts, which make it easier for audiences to share and promote press releases on their social channels. Clients simply provide a snippet of their release, and the AI tool instantly generates optimized posts suited for various social platforms.

About PR Newswire

For over 70 years, PR Newswire has led the industry in press release distribution, boasting an unparalleled global reach to more than 500,000 newsrooms, websites, journalists, and influencers across more than 170 countries in 40 languages. The company offers a comprehensive range of services including award-winning content solutions, integrated media newsrooms, investor relations services, paid placement, and social media sharing tools. As a reputable partner for brands seeking to disseminate vital information worldwide, PR Newswire continues to navigate the evolving challenges faced by PR and communication teams today.

For more information about PR Newswire's new AI solutions, visit PR Newswire.