Levwell Care Launches 'Always By Your Side' Campaign with Cinnamoroll

Levwell Care Collaborates with Cinnamoroll

Levwell Corporation ( Levwell Site ) operates a job and employment service called Levwell Care that specifically targets caregivers. Starting from November 4, 2025, the company is launching a campaign named 'Always By Your Side,' in collaboration with Sanrio’s beloved character, Cinnamoroll. This initiative aims to support caregivers amidst Japan's increasingly critical labor shortage in the caregiving sector, exacerbated by the country's aging population.

Campaign Overview

The campaign has positioned Cinnamoroll as the “support captain” for caregivers, emphasizing an ever-present form of encouragement. The special campaign website, which will go live on November 4, will showcase a unique support video featuring Levwell Care's official character, Kiracco, alongside Cinnamoroll. Additionally, on November 11, a personality diagnostic content titled 'Kindness Type Diagnostic' is set to be launched, which is designed to help caregivers recognize and celebrate their personalities while providing them with unique rewards, such as original wallpapers.

Background of the Campaign

Japan is currently navigating the challenges of a super-aging society, leading to an increasingly important role for caregivers. However, this sector faces significant issues such as labor shortages, heavy workloads, and discrepancies in social recognition. Under the mission to create an environment where everyone involved in caregiving can shine, Levwell Care focuses on career and qualification support to help secure and retain talent. Last year, in conjunction with Care Day 2024, they endeavored to raise awareness about the essential role of caregivers, spreading gratitude toward these devoted professionals.

This year, Levwell Care aims to expand on this by launching the 'Always By Your Side' initiative, which seeks to support caregivers who tirelessly work in the field. The campaign recognizes the diverse emotions tied to caregiving and strives to create an environment where these professionals can pursue their work positively and sustainably.

Collaboration with Cinnamoroll

Cinnamoroll, known for his soft, adorable appearance, embodies a gentle and reassuring presence that resonates with a wide range of audiences. His character's image aligns perfectly with the campaign's ethos, making him an ideal representative for the initiative. In addition to helping maintain the dignity of users, caregivers also face substantial emotional burdens—problems that extend beyond a niche group and affect society as a whole. Therefore, the campaign aims to foster support and raise awareness around caregiving, creating opportunities for everyone to value and care for themselves.

Moving forward, the campaign will continue to bring messages of encouragement and healing through videos featuring Kiracco, Levwell Care’s official mascot, alongside Cinnamoroll.

What to Expect

1. Launch of the Campaign Website

The campaign website ( Campaign Site ) will officially launch on November 4, providing visitors with engaging content including:

- A special support video featuring Cinnamoroll and Kiracco
- The 'Kindness Type Diagnostic,' available from November 11, where participants can receive a personalized wallpaper based on their results
- Ongoing updates and new content as the campaign progresses.

2. Train Advertising

As part of the campaign, special advertisements featuring Cinnamoroll and Kiracco will be displayed on trains for a limited time. The posters will roll out on various routes, focusing on major metropolitan areas, including Kanto, Kansai, Tokai, and Hokkaido, from November 1, 2025, to March 31, 2026.

3. Limited Edition Goods

Exclusive merchandise commemorating this campaign will also be distributed to those who utilize Levwell Care’s employment services or organizations contracted with them. Further details regarding the distribution of these items will be provided through the campaign's official inquiry channels.

Levwell Care will also explore launching additional initiatives through social media, with the latest updates available on both the campaign site and Levwell Care's official social media platforms:

Contact Information

For inquiries regarding the campaign, please reach out to the Levwell Corporation's public relations department at their Contact Page.

In conclusion, Levwell Care aims to harness the positive spirit of Cinnamoroll to uplift caregivers, encouraging both an appreciation for their vital roles and the importance of mental well-being in caregiving, thereby fostering a healthier environment for all involved.