Beyond Music Collaborates with UTAGE3.0 to Innovate Fan Engagement in Japan's Music Scene

Beyond Music Partners with UTAGE3.0 for Strategic Collaboration

In an exciting move aimed at transforming music fan experiences, Beyond Music, a prominent music intellectual property (IP) investment and data management company based in Asia, has signed a strategic Memorandum of Understanding (MOU) with Japanese startup UTAGE3.0. Officially announced on June 30, 2025, this partnership is set to expand Beyond Music’s footprint in the Japanese market while leveraging UTAGE3.0’s innovative digital platform.

The Drive Behind the Collaboration

As audiences increasingly engage with music both live and digitally, the collaboration responds to a significant shift in how artists interact with their fans. Beyond Music's CEO Jinwoo Jo expressed optimism about the MOU, stating that this partnership is not just about entry into a new market but also about co-creating value by merging their expertise in music IP investment with UTAGE3.0’s creative approach to connecting artists and fans.

Through this collaboration, the two companies envision a future where fan experiences are enhanced by utilizing digital assets and engaging content. The partnership aims to explore diverse business opportunities, particularly focusing on developing initiatives that deepen fan engagement within the music industry.

Expanding Horizons in Japanese Market

The MOU signifies a mutual commitment to revolutionizing the way fans connect with artists. Specifically, Beyond Music will support UTAGE3.0’s efforts in expanding its international presence, while UTAGE3.0 is tasked with facilitating Beyond Music's venture into Japan’s dynamic music landscape. By leveraging their combined strengths, the partnership aims to introduce innovative fan engagement strategies tailored to meet the evolving demands of music consumers.

CEO Takumu Tsuruta of UTAGE3.0 echoed these sentiments, emphasizing their goal of redefining music experiences globally through dynamic interactions between artists and their audiences. He looks forward to the potential that this partnership holds for both companies and the broader music ecosystem.

A Vision for the Future

Since its inception in 2021, Beyond Music has made a name for itself as a leader in music IP investment and data management, successfully executing over 100 acquisitions of music IP across various markets. Managing rights and royalties for more than 35,000 music tracks, including globally recognized hits, the company is strategically positioned in the competitive global music domain.

Beyond Music's operational model leverages detailed data analytics and strategic licensing to maximize the value of its music IP portfolio. Its initiatives include reimagining past music albums, activating artists on social media, and other trend-setting marketing campaigns to further engage fans. This model showcases Beyond Music’s commitment to promoting a sustainable and scalable music IP business.

Conversely, UTAGE3.0 is at the forefront of enhancing music experiences through technological solutions focused on communication and relationship-building between fans and artists. The startup offers unique services, such as digital access passes for live shows and collectible digital merchandise, contributing to a continuous and engaging fan journey.

With financial backing from influential figures within Japan's entertainment sector, including music industry heavyweights, UTAGE3.0 is well-equipped to drive its vision of enhanced fan engagement in collaboration with Beyond Music.

The MOU between these two innovators marks a pivotal step in adapting to and transforming the music industry's landscape, melding creative digital solutions with robust investment strategies to foster a more interactive musical experience for global audiences. As they embark on this journey together, both companies look forward to reshaping the future of fan engagement in the music sector.