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Celebrate Matsuya's 60th Anniversary

Matsuya Foods Co., Ltd., headquartered in Musashino, Tokyo, is set to launch a unique celebration for its 60th anniversary with the introduction of the "Choice of 60 Lunch Sets" on April 7, 2026, starting at 11:00 AM. This initiative promises to bring a fresh twist to lunchtime with an impressive selection of meal combinations aimed to enhance the dining experience.

A Menu Crafted for Endless Excitement

To truly celebrate the milestone, Matsuya has developed a menu that includes six main dishes and ten side options, creating a total of 60 possible combinations. This strategy ensures that lunch never feels monotonous and provides customers with an element of surprise every day. The offerings are available during lunch hours from 11:00 AM to 3:00 PM, allowing patrons to mix and match according to their preferences.

For those seeking an affordable yet satisfying meal, the combination of a regular serving of Gyudon (beef rice bowl) and a side starts at a mere 530 yen. This attractive pricing means that diners can enjoy a delicious lunch at a fantastic value.

Main Dishes (6 options):

• - Gyudon (Beef Rice Bowl)
• - Spicy Green Onion Gyudon
• - Grated Daikon Ponzu Gyudon
• - Kimchi Gyudon
• - Cheese Gyudon
• - Tomato Cheese Gyudon

Side Dishes (10 options):

• - Fresh Vegetables
• - Raw Egg
• - Soft-Boiled Egg
• - Pickled Vegetables
• - Fuji Mountain Kimchi
• - Cola
• - Tonjiru (Pork Soup)
• - Cold Tofu
• - Domestic Tororo (Grated Yam)
• - Potato Salad with Fresh Vegetables

It's important to note that the pricing is inclusive of tax, and these sets can be taken to-go, although takeout orders will incur an additional charge for miso soup. Furthermore, shareholders can utilize their discount vouchers for these menu items.

Introducing the New Umato Tomato Cheese Gyudon

In addition to the lunch sets, Matsuya is proud to unveil the much-anticipated "Umato Tomato Cheese Gyudon." This new addition takes the popular Umato series and combines it with the classic beef rice bowl. The tangy taste of the special Umato sauce pairs perfectly with the creamy, melted cheese, enhancing the savory flavor of the beef. It represents a new and innovative direction for Gyudon, and it's a must-try for fans of Matsuya.

Key Information:

• - Product: Choice of 60 Lunch Sets (from 530 yen)
• - Launch Date: April 7, 2026, starting at 11:00 AM
• - Availability: Nationally across various Matsuya locations, excluding some stores
• - Please Note: For specific availability, customers are encouraged to contact their nearest store, and Okinawa locations will not carry the pickled vegetable option.

Special Offers and Promotions

Matsuya is also rolling out additional marketing efforts to enhance customer engagement:

• - Promotional Coupons: Available through the Matsuya Foods official app, offering discounts and special deals when orders are placed.
• - Cashless Payments: A wide variety of cashless payment options will be available, which also attract points back rewards, making it easy for customers to benefit from their purchases.
• - In-Store Campaigns: Customers can check for ongoing in-store promotions, such as free rice refills at select locations, through the company's promotional pages.

Don't forget to keep up with Matsuya's latest updates and promotions via their official X (formerly Twitter) account: @matsuya_foods. From new menu items and ongoing campaigns to region-specific news, they provide a wealth of information for fans and food lovers alike.

Join Matsuya in celebrating this special occasion with their new lunch offerings and experience a whole new way to enjoy your meal!