The Boston Globe Enhances Reader Engagement with New Newsletters Offering Tailored Insights

The Boston Globe Introduces New Newsletters



In an effort to deepen reader engagement and offer comprehensive local news coverage, The Boston Globe has launched three new topical newsletters: Starting Point, Trendlines, and Camberville & Beyond. These newsletters are designed to provide insightful and engaging content while creating opportunities for readers to connect directly with Globe journalists through various live events.

Enhancing Reader Experience


As the media landscape evolves, The Boston Globe recognizes the importance of newsletters as a tool to connect with its audience. The newsletters serve as curated sources of news, tailored not only to entertain but also to inform and engage readers in timely discussions about local and national issues. Jacqué Palmer, the Globe’s senior editorial director for newsletters, emphasized the balance between qualitative journalism and reader needs, stating, “We’re committed to continuing to pair the Globe’s exceptional journalism with community building strategies that enhance value and access for our readers.”

Newsletter Features and Authors


Starting Point is curated by Ian Prasad Philbrick and offers readers a concise overview of the top news stories of the day along with analyses and essential highlights from around New England. Delivered every weekday morning, it aims to equip readers with information needed to stay updated and informed right from the start of their day. Philbrick, who previously contributed to The New York Times, has returned to Boston to share relevant updates with local readers.

Meanwhile, Trendlines, crafted by Larry Edelman, dives into current business trends shaping society today. This newsletter is perfect for readers interested in technology, culture, and lifestyle. Edelman brings four decades of experience in Boston’s journalism scene, providing readers with a knowledgeable perspective on the forces driving change in the business and financial sectors.

Lastly, Camberville & Beyond, penned by Joshua Miller, focuses on the vibrant communities of Cambridge and Somerville. This newsletter is a treasured resource for residents, showcasing local news, events and the unique culture that characterizes these areas. As a resident of Camberville and assistant metro editor at the Globe, Miller passionately presents stories that resonate with the community, ensuring local voices are heard and celebrated.

The Importance of Newsletters


In today’s fast-paced digital world, newsletters have become an essential method for readers to receive information tailored to their preferences. They provide a straightforward and convenient way to keep audiences informed by distilling complex topics into accessible formats. This direct connection fosters a sense of community and loyalty between the publication and its readers, which is particularly important as the news landscape undergoes rapid changes.

Heather Ciras, the Globe’s deputy managing editor for audience, commented on the significance of newsletters for reader engagement: “Larry, Josh, and Ian are all deeply immersed in the areas they cover, and very passionate about giving New Englanders what they need to navigate a quickly changing news environment.”

The Boston Globe has prioritized delivering these valuable resources to its subscribers while introducing them to live community events that enrich their relationship with the paper.

Looking Ahead


As part of its evolution, The Boston Globe aims to continue innovating and adapting to the media industry’s demands. With a well-structured suite of newsletters, readers can expect consistent communication brimming with engaging and relevant stories that cover local happenings, sports, business developments, culture, and much more. Michelle Micone, chief marketing and strategic initiatives officer at Boston Globe Media, noted the importance of finding new ways to deliver value, stating, “Packed with informative, engaging stories, our newsletters bring the Globe’s journalism to reader inboxes.”

To subscribe to Starting Point, Trendlines, and Camberville & Beyond, or to explore the entire collection of Globe newsletters, visit Globe.com/newsletters. The Boston Globe has molded a tradition of journalistic excellence over its 153 years, remaining a trusted source of information for its readers in Boston and New England. As subscription rates rise and the number of engaged readers grows, Boston Globe Media proves its commitment to delivering quality journalism with community significance.

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