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Canela Media Achieves Unprecedented Growth in Hispanic FAST Streaming

In an impressive display of growth and innovation, Canela Media has reported that it surpassed 6 million monthly viewing hours in June 2025 across its FAST (Free Ad-Supported Streaming Television) channels, marking a staggering 88% increase year-over-year from 3.2 million hours in June 2024. This remarkable milestone not only underscores Canela Media's robust business model but also its commitment to catering to Hispanic audiences in both the U.S. and Latin America.

A Strategic Approach to Community Engagement

At the heart of Canela Media's success lies a well-thought-out strategy that places cultural relevance and community engagement at the forefront. Karsten Amlie, SVP of Content Distribution and General Counsel, emphasized that their FAST strategy is not merely about scaling operations but is intentionally tailored for cultural resonance. Through platforms such as Samsung, Roku, LG, Vizio, and others, Canela Media has distributed its content widely, ensuring that it reaches diverse demographics, particularly within the Latino community.

The company's portfolio has experienced substantial growth, doubling in size over the last year alone. The Canela.TV app currently features a 70-channel FAST guide, including 20 owned-and-operated channels showcasing popular genres like Turkish dramas and classic Latin American films, alongside 48 premium partner channels. Well-known names such as Hallmark en Español, CNN, and Discovery enrich the platform's content variety, catering to a wide audience with diverse tastes.

Building a Comprehensive Content Library

Canela Media has positioned itself as a premier player in the streaming market by diversifying its library. The channels offer an array of programming that reflects the interests of its audience. Viewers can enjoy action-packed movies, iconic telenovelas, sports, children's entertainment, and faith-based content. Notable original productions such as Secretos de Parejas and globally popular series like Fatmagül and Captain Tsubasa have contributed to Canela's growing reputation as a go-to destination for Hispanic viewers nationwide.

Gachi Ciurluini, VP of Content Strategy at Canela Media, pointed out that the unique blend of original content and popular global shows exemplifies the depth of storytelling that resonates with their audience, honing in on their preferences and viewing habits.

A Broad Reach and New Initiatives

Canela Media's ecosystem now boasts 60 million monthly active users, establishing it as an essential partner for advertisers looking to connect authentically with Hispanic audiences. The recent launch of Club Canela, an industry-first AVOD loyalty program, allows users to earn rewards while engaging with the content they love—an innovative initiative that deepens user interaction and loyalty. Further enhancing their offerings, Canela Audience Solutions provides tailored audience targeting, helping brands reach Hispanic viewers effectively in both English and Spanish contexts.

The Future of Streaming for Hispanic Audiences

As Canela Media continues to break records, it is evident that their focus on community, choice, and cultural enrichment pays off. The strategic blend of innovative advertising solutions and comprehensive programming ensures that brands can establish genuine relationships with Hispanic consumers, enhancing engagement in meaningful ways.

Canela Media is not just setting a benchmark in Hispanic streaming; it is pioneering an approach that celebrates culture and diversity, cultivating an enriching viewing experience. As they look to the future, Canela Media stands as a pivotal player delivering value to its audience and partners alike.

For businesses looking to connect with U.S. Hispanics, Canela Media's extensive reach, coupled with its proprietary data solutions, ensures precise targeting and engagement. With a commitment to delivering premium content and innovative advertising solutions, Canela Media is poised to continue leading the charge in the Hispanic streaming landscape.

For more information, visit Canela Media.