#USA #Las Vegas #Dark Roast Records #Griffin Haddrill #arya x

Griffin Haddrill Introduces Dark Roast Records

Griffin Haddrill, a name increasingly recognized in the music industry, has officially launched Dark Roast Records, a boutique label that aims to redefine the underground music landscape. The label kicks off its journey with the debut single "Alone" by the promising artist arya x, scheduled for release on July 25. Distributed internationally by The Orchard, Dark Roast Records seeks to empower artists with a modern, tech-oriented approach that embraces the digital age.

A New Approach to Artist Development

Dark Roast Records operates with a core philosophy centered around a digital-first approach. This entails melding social media and influencer marketing with cutting-edge music distribution techniques. As the label embarks on its mission, it aims to champion diverse artists who dare to break the conventions of traditional music genres. The goal is to impact global music culture and visibility in a significant way.

Michael Penney, the General Manager of Dark Roast, noted, "We dig deep into the vastness of the internet to uncover talent that mainstream labels often miss. Our critical focus is on supporting musicians who have typically been overlooked by the traditional industry framework."

Haddrill's vision extends beyond merely promoting artists; he seeks to create a nurturing environment for innovative sounds. He states, "We are establishing a space for music that does not conform to the norm. The outdated practices of radio and traditional public relations are diminishing. We are focused on crafting social-first experiences to engage audiences in meaningful ways."

A Glance at Griffin Haddrill’s Journey

Haddrill's entry into the music world began at the tender age of 16 when he took on the role of artist management. His trajectory soon allowed him to collaborate with leading producers for renowned figures such as Karol G, Kevinho, and Travis Porter. In addition, he played a pivotal role in managing world-class DJs like ATLiens and Habstrakt, who have performed at prestigious festivals including EDC, Ultra, and Lollapalooza.

His entrepreneurial spirit led him to co-found VRTCL in 2019, an agency known for orchestrating viral marketing campaigns for stars including Justin Bieber, Saweetie, and Lil Nas X. The agency's success drew attention from major labels like Universal, Sony, and Warner. Following VRTCL's acquisition in 2021, Haddrill launched LV8, focusing on digital marketing and influencer strategies. His endeavors earned him recognition as one of Forbes' 30 Under 30 in 2022.

The Exciting Launch of “Alone” by arya x

The inaugural release, "Alone", distinguishes itself with its moody soundscape that combines electronic elements with introspective alt-pop vibes. It marks a powerful statement from arya x as she steps into the spotlight. The single not only reflects her artistic vision but also highlights Dark Roast Records' commitment to delivering fresh, immersive music experiences. The label promises that more releases are on the horizon, aiming to establish a unique sound that resonates with a global audience.

Looking Forward

As Dark Roast Records prepares to influence the next wave of underground sound, its focus lies in fusing innovative artistry with a keen understanding of digital culture. Haddrill and his team aspire to create an engaging platform where emerging talents can thrive and redefine what it means to be a part of the music industry today.

To further explore the vision and upcoming releases from Dark Roast Records, visit their official website at darkroastrecords.com and follow them on social media @darkroastrecs. This is just the beginning of an exhilarating journey that promises to reshape the future of music.