Emirates Esports Federation Unveils International Franchise Opportunity for Premier EGL

Emirates Esports Federation Unveils International Franchise Opportunity for Premier EGL



The landscape of esports is about to undergo a significant transformation, as the Emirates Esports Federation (EEF) announces a global call for proposals for acquiring and operating elite franchises in the upcoming E-Gaming League (EGL). This initiative, developed in partnership with ITW Universe, is set to unlock unprecedented investment opportunities not just for local stakeholders, but also for international investors, esports teams, and sporting franchises seeking to establish a foothold in a burgeoning digital economy.

A New Era for Esports



The EGL is conceived as a pioneering platform that aims to redefine the esports sector by fostering an environment that is sustainable, inclusive, and fiercely competitive. By catering to a diverse audience, the league is positioned to provide a stable framework that enhances global collaboration and encourages long-term investments in the esports ecosystem.

Sheikh Sultan Bin Khalifa Bin Shakbout Al Nahyan, the president of the EEF, emphasized the groundbreaking nature of this franchise model, describing it as a revolutionary move for the esports industry. He articulated, “The EGL franchise framework is not merely structural; it is a transformative platform that ensures stability, sparks global collaboration, and unveils unique long-term investment opportunities. Esports have evolved beyond simple virtual entertainment to become a popular sport that connects cultures across generations. With the EGL, we are not only hosting competitions but are also shaping the future of the digital economy.”

This sentiment was echoed by Saeed Ali Al-Tahir, Secretary-General of the EEF, who pointed out that the launch marks a pivotal shift in the evolution of esports. “Our innovative franchise model ensures fair revenue sharing, strategic partnerships with brands, and pathways for talent development. The goal is not only to position the Emirates as the global hub for competitive gaming but also to foster economic growth, cultural exchange, and opportunities for future generations,” he noted.

Additionally, Vivek Chandra, director of ITW Universe, expressed excitement regarding this new initiative. “We are thrilled to announce the tender for EGL franchises in collaboration with the EEF. We aim to attract visionary partners who wish to engage in a dynamic and profitable esports ecosystem. We aspire to build a league that delivers valuable experiences to publishers, players, and the broader esports ecosystem, with our franchise partners central to all initiatives.”

Key Details of the ITT



Investing in an EGL franchise comes with significant advantages, including a lifetime license, participation in a multi-sport league, a guaranteed minimum of 50% on licensing fees, and benefits derived from revenue sharing linked to sponsorships and media rights. This opportunity places franchisees at the heart of a $5.17 billion esports industry, ensuring ongoing growth and a prominent presence in competitive gaming.

Prospective franchisees are encouraged to consult the full ITT document available on the EGL's official website or reach out directly to their team for additional information.

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E-Gaming League

This announcement could catalyze a new chapter in the esports narrative, with the Emirates paving the way as a global center for competitive gaming.

Topics Entertainment & Media)

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