Lotte Ice Unveils Its New Asian-Inspired Ice Cream Brand After 10 Years

Lotte Introduces a New Ice Cream Brand 'In Love with Asia'

Lotte Co., Ltd., based in Shinjuku, Tokyo, is set to launch an exciting new ice cream brand called 'In Love with Asia' on April 6, 2026. This marks the first brand debut in Lotte’s ice cream category in a decade and brings a unique twist of Asian influence to the frozen dessert market.

A Celebration of Asian Cultures

The brand 'In Love with Asia' encapsulates the rich and delightful flavors of various Asian cultures. With its name inspiring wanderlust, Lotte's new ice cream line features four distinct flavors that promise to transport your taste buds across the continent. The lineup includes:

- Brown Sugar Oolong Milk Tea
- Creamy Almond Tofu
- Jasmine Milk Tea
- Mango Lassi

Each flavor captures the essence of Asian desserts, combining refreshing, exotic tastes with a satisfying ice cream texture that is sure to please.

Embracing Change and Trends

With Japan experiencing a climate shift towards a subtropical environment, Asian flavors are no longer just a fleeting trend. Instead, they have become an integrated part of everyday life, especially among younger generations. Festivals and food fairs featuring Asian cuisine are becoming increasingly popular, reflecting a broader cultural acceptance and excitement for these flavors.

In this context, 'In Love with Asia' serves as an embodiment of the exhilarating and refreshing escape that Asian desserts offer. This new product line by Lotte focuses solely on satisfying the desires for Asian sweets through specially crafted ice creams that elevate moods and create a memorable tasting experience.

Detailed Flavor Profiles

Brown Sugar Oolong Milk Tea

This creamy delight combines the rich, fragrant flavor of Tie Guan Yin oolong tea with the deep essence of brown sugar. The interaction between these elements results in a balanced sweetness that makes it irresistibly indulgent. The brown sugar sauce adds further depth, ensuring that you enjoy a delightful experience until the last scoop.

Creamy Almond Tofu

This offering features the delightful taste of almond tofu, wrapped in a creamy texture. The almond ice is perfectly complemented by a rich almond sauce, inviting you to savor different almond notes with each bite, ensuring you never tire of its delightful profile.

Jasmine Milk Tea

A fragrant fusion, this jasmine milk tea ice cream provides a lovely finish, leaving a lingering floral aroma that delights the senses. Paired with a sweet and tangy passion fruit sauce, it offers a refreshing treat even in the hottest months.

Mango Lassi

Utilizing the succulent Alfonso mango, this mango lassi gives you a perfectly balanced experience of sweetness and tartness. It’s light and refreshing, making it easy to enjoy on a warm day. To make it even more delightful, a mango sauce is artfully incorporated throughout.

Exciting Marketing Initiatives

In conjunction with the launch, Lotte has enlisted the popular youth idol group CUTIE STREET to star in the upcoming promotional campaign. Their new commercial, filled with vibrant Asian aesthetics, is currently in production, and fans can look forward to its release soon. Additionally, a teaser for the accompanying music video titled 'Nice Dane' will be released on March 16 at 8 p.m., enhancing the overall excitement around the brand.

Follow Along for More Updates

Lotte is also introducing an official TikTok account dedicated to 'In Love with Asia', where they will share various engaging content related to the new brand. The official website will launch on March 25 at 2 p.m., promising exclusive information and content.

For further details about this exciting new ice cream brand, be sure to check out the official Lotte website and social media channels:

This fresh and engaging approach to Asian-inspired flavors highlights Lotte's commitment to innovation and trend alignment, ensuring that 'In Love with Asia' will be a delightful addition to the ice cream market.