RE/MAX Holdings Announces Tom Flanagan as New Chief Digital Information Officer

RE/MAX Holdings Welcomes Tom Flanagan as Chief Digital Information Officer

In a significant move that underscores its commitment to technological advancement, RE/MAX Holdings, Inc. has announced the appointment of Tom Flanagan as the new Chief Digital Information Officer (CDIO). Effective September 22, 2025, Flanagan will oversee information technology and data operations across the company’s various brands, including the renowned REMAX real estate brokerage and Motto Mortgage.

In his new role, Flanagan will lead critical teams dedicated to engineering, data management, and technology security, ensuring that all technology initiatives align seamlessly with the strategic vision of RE/MAX Holdings.

Erik Carlson, the CEO of RE/MAX Holdings, expressed enthusiasm over Tom's appointment, stating, "Tom brings a rare blend of technical expertise and strategic insight, making him an ideal fit for our organization. His forward-thinking approach to AI and data analytics, coupled with his understanding of our company culture, will undoubtedly help us innovate and elevate the experiences of our networks."

Flanagan’s rich background spans over two decades in the real estate industry, where he has made a name for himself in deploying technology solutions tailored for real estate brokerage. His previous role as Chief Innovation Officer at The Group, Inc. Real Estate, along with his leadership at various other renowned firms, positions him well to impact RE/MAX Holdings positively.

In addition to his work in real estate technology, Flanagan's contributions to the industry have also been recognized through numerous accolades, including mentions on the Swanepoel Power 200 list and Inman News's Real Estate Influencers list. His insights into integrating technological advancements with mortgage and real estate services are keenly anticipated.

"I'm incredibly excited to join a team that embodies the innovative spirit of a startup while being part of an iconic brand," Flanagan remarked. He highlighted the potential for real estate professionals to leverage cutting-edge technologies, especially artificial intelligence, to improve efficiencies and focus on client service.

This hiring is part of a broader strategy at RE/MAX Holdings, which has seen multiple key leadership appointments this year, representing a robust approach to innovation, growth, and operational excellence. Notable hires include Chris Lim as Chief Growth Officer, Don Kottick as President of REMAX Canada, and Daniel Dennis as Senior Vice President of Sales and Service.

Flanagan’s entry is designed to bolster RE/MAX's position as a tech-forward and agent-centric organization. His understanding of tech’s role in enhancing the real estate experience aligns closely with RE/MAX's goal of nurturing a dynamic environment for its agents, loan originators, and consumers.

The company has also announced several inducements related to Flanagan's appointment, promising a structure that rewards growth and performance based on company revenue. The positive forecast underlines the company's commitment to fostering talent in its pursuit of excellence.

As RE/MAX Holdings gears up for the future, it remains dedicated to its legacy of innovation in the real estate sector. Flanagan's appointment is a testament to the company’s forward-looking philosophy, ensuring that they continue to lead in the competitive landscape of real estate and mortgage services.

With Flanagan at the helm of digital information and technology, RE/MAX Holdings is poised to enhance the way they integrate technology into their workflows, ultimately focusing on better serving their clients and delivering results that matter.

About RE/MAX Holdings

Founded in 1973, RE/MAX has become one of the largest and most recognizable brands in real estate, boasting over 145,000 agents worldwide. The company continues to advance its mission of allowing agents to operate with great independence while delivering innovative and top-notch services to clients across the globe.

The integration of Tom Flanagan's expertise into their team signals a strong initiative for RE/MAX as it embarks on new strategies aimed at enhancing the experiences of agents and clients alike, keeping the company at the forefront of the real estate marketplace.