Kids and Money
2026-09-02 03:38:05

Family Financial Education Event: A Step Towards Economic Literacy

Financial Education for Families: A Report on the Workshop



On August 26, 2026, Broad Mind Inc., as a participant in the Future Financial Education Alliance, partnered with Mizuho Financial Group, Mizuho Bank, and J-FLEC to host its first family-oriented financial education event titled "Summer Workshop for Families: Learning about Money for the Future" at the Mizuho Marunouchi Tower. This innovative event aimed to enhance financial literacy among young people and their parents through engaging and interactive activities.

The workshop brought together around 100 families, offering a variety of programs designed to teach financial knowledge via playful formats, like quizzes and simulated investment games utilizing iPads. Children explored topics such as distinguishing between necessities and wants, cautionary notes on cashless transactions, and the fundamentals of investing in an enjoyable manner. At the same time, parents attended informative seminars on effective household management and asset formation, creating a platform for shared learning experiences regarding finances.

Participant Feedback



The event garnered positive feedback from attendees, with many children expressing their excitement after participating in investment simulations. One child noted, "I was thrilled to actually experience investing. I would like to implement 'diversified investing' in the future!" Another shared, "I learned about the concept of investing, which allows you to support companies with your money. It was insightful to understand how to distinguish between what you need and what you want."

Parents echoed similar sentiments. One parent commented, "Listening to the seminar made me reconsider our family's investment and household strategies. Participating in the investment game alongside my child was a fun bonding experience. I appreciate that they were able to understand the nuances of 'self-investment.'"

Event Details and Structure



The event kicked off with an opening ceremony led by Kurozawa, Executive Officer of Mizuho Financial Group. He emphasized the lack of financial education opportunities in Japan compared to countries like the U.S. and highlighted the importance of children learning about finance early on, not only for future wealth creation but also for protecting themselves from scams, which are commonly discussed in the news today.

Breakout Sessions



  • - Children's Workshop: "Mizuho's Money Fantasia: Learning Economics in a Magical World"
Children dived into an RPG-style experience that linked their iPads to a teacher's device. They faced various quizzes that taught them about the responsibilities of financial management, such as distinguishing between necessities and wants, the beneficial uses of money in society, and foundational investing concepts.

  • - Parents' Seminar: "Essential Financial Know-How for the Future"
Simultaneously, parents attended a special seminar from J-FLEC focusing on practical money management. They learned about budgeting, saving strategies in response to inflation, and methods to mitigate investment risks, arming them with needed knowledge for raising financially savvy children.

Investment Simulation Activity



After the sessions, families participated in the "Kids Investment Challenge!" Together, they listened to presentations from local business owners before simulating investments in small businesses, thereby learning the frameworks of investment and responsible spending in a fun way.

Closing Remarks



In summary, Ootomo from J-FLEC concluded the event with insights on the importance of distinguishing between what is necessary and what is merely desired financially. He encouraged families to engage in discussions about money without fear, emphasizing that seeking guidance from parents is always welcome.

At the conclusion of the day, all participating children received an 'Okane Doctor Certification,’ celebrating their new financial knowledge and efforts.

This event not only aimed to enhance children's understanding of financial principles but also fostered economic self-reliance for their futures. Broad Mind and its partners are committed to offering more such educational initiatives in collaboration with various sectors to promote financial literacy across all age groups.

About Broad Mind Inc.


Founded in 2002 and based in Shibuya, Tokyo, Broad Mind Inc. operates as a financial service development company committed to supporting individuals and organizations in achieving their financial goals without being tied to specific financial institutions. Their main service, 'Manepuro,' utilizes fully qualified financial professionals to provide tailored financial planning using a range of financial products, achieving impressive customer satisfaction rates. The company is also known for its employee welfare services that emphasize financial education, aiming towards improved well-being and effective human capital management.

For more information about Broad Mind, visit Broad Mind Official Site.


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Topics Consumer Products & Retail)

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