#USA #New York #What Do You Meme? #Relatable #Casey Collins

Relatable Welcomes Casey Collins as Chief Commercial Officer

Relatable, a dynamic player in the modern entertainment and consumer products landscape, continues to make waves with its innovative approach to engaging Gen Z and millennial audiences. Recently, the company unveiled the appointment of Casey Collins as its new Chief Commercial Officer. Collins brings with him a wealth of experience from the toys and games industry, with a focus on global development and digital gaming. His leadership is expected to steer Relatable into an exciting growth phase.

A Vision for Growth

Collins expressed his enthusiasm for joining Relatable, stating, "The rapid evolution of Relatable’s offerings, beginning with a single game, What Do You Meme?, and expanding into various categories like toys, wellness products, and family games, is a testament to the company's innovation and market understanding. My mission is to lead mergers and acquisitions, identify licensing opportunities, and foster partnerships that will elevate Relatable's market position globally."

The company anticipates further growth with projections showing annual revenues exceeding $100 million. Collins is set to expand Relatable's global footprint while also venturing into the realm of digital gaming, ultimately creating more accessible and engaging experiences for a broader audience.

The Future of Relatable

Under Collins' leadership, Relatable aims to solidify its reputation as a frontrunner in high-quality games and wellness products. With its growth trajectory pointing towards further international expansion, the company is poised to not only enhance its existing product lines but also innovate new offerings that resonate with consumers.

Ben Kaplan, Co-Founder of Relatable, stated, "Casey brings unparalleled expertise and a robust network within the toy and entertainment sectors. His addition to our team is a critical step in propelling Relatable forward into its next chapter of growth and innovation."

The company’s rich portfolio now includes an impressive array of products ranging from the best-selling What Do You Meme? to notable offerings such as Emotional Support Pals, Hunt A Killer, and the playful Happy Helpers Menstruation Crustacean heating pads. With more than 30% market share, Relatable stands as a leader in the adult party game sector—a testament to its innovative strategies.

A Legacy of Fun and Engagement

Founded in 2016 by visionaries like Kaplan, Elie Ballas, and Elliot Tebele, Relatable originally operated under the banner of its flagship game but has since rebranded to reflect a much broader spectrum of entertaining offerings. The company specializes in crafting fun, socially engaging products that appeal to all age groups.

Products are conveniently available at major retailers like Walmart, Target, Amazon, and directly via relatable.com, connecting the brand directly with its audience. With a focus on community engagement, customers can also follow Relatable on social media platforms like Instagram and TikTok for the latest updates.

As Relatable embarks on this new chapter under Casey Collins, it sets the stage for an exciting future filled with innovation, strategic partnerships, and an unwavering commitment to quality entertainment for families and friends alike. Stay tuned for more updates as the company continues to redefine fun products that connect with the social fabric of today’s culture.