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GAC's First Step into the European Market: A Spectacular Launch in Poland

On September 11, 2025, GAC Motors celebrated a pivotal moment in its European journey with a grand event in Warsaw, Poland. This marked the company's official entry into the European automotive market, underscoring its commitment to innovation and sustainability. The launch introduced two flagship all-electric SUV models—the AION V and HYPTEC HT—designed to cater to the diverse needs of Polish consumers.

The event attracted significant attention, with key industry figures from both the Chinese and Polish automotive sectors in attendance, alongside representatives from major media outlets and electric vehicle enthusiasts. The atmosphere was charged with excitement as GAC emphasized its dedication to quality, performance, and eco-friendliness, aligning perfectly with the growing demand for electric vehicles in Europe.

In addition to showcasing these cutting-edge vehicles, GAC unveiled its flagship showroom in Warsaw. This unique space merges modern technological aesthetics with local art, creating a multifunctional environment for exhibitions, meetings, and services under the innovative concept of "experiential retail." A highlight of the showroom is an installation called "Feels Like Heaven," created by Polish artist Joanna Juszczak, which adds a local touch to the global brand's identity.

Choosing Poland as a strategic entry point into the European market is no coincidence. The country offers a significant growth potential for the new energy vehicle sector, serving as a bridge between Western and Central-Eastern Europe. GAC's plan includes collaboration with local partners to expand its product portfolio and enhance customer experiences through cutting-edge vehicle manufacturing technologies and robust research and development capabilities. The brand is committed to the philosophy of "service and customer first," aiming to adapt and thrive in the Polish market.

As part of its initial rollout, GAC plans to open eight sales locations in major Polish cities, including Poznań and Kraków, further solidifying its presence in the region. The company has already launched a European spare parts distribution center, supporting its post-sale service network centered on "quick response and local support." This sets a foundation for GAC to bring additional models powered by new energy sources to the market, steadily strengthening user engagement and brand loyalty.

Earlier this year, GAC organized a series of preparatory activities in Poland ahead of this launch. Notably, the brand served as the title sponsor for the prominent Rosa Challenge Tour, part of the European Challenge Tour, effectively engaging affluent customers. GAC also invited Polish automotive journalists to visit its research and development center in Guangzhou and the AION NE Smart Eco Factory, offering insights into the phenomenon of Chinese smart innovations.

Looking ahead, GAC is determined to integrate itself into Polish society, serve the local population, and contribute positively to the community. The company's vision is to become a trusted and recognized automotive brand among Polish consumers, laying the groundwork for long-term success in the European market. Through innovation, quality, and local partnerships, GAC aims to leave a lasting impact in the automotive industry.



This launch event marks not just a new chapter for GAC Motors, but also a significant stride for the electric vehicle sector in Poland as the country embraces greener transportation solutions.