#Japan #Tokyo #FUJI HINOKI #Eco Eyewear #Mount Fuji

Discover the Sustainable Future of Eyewear

In a bid to promote environmental conservation around Mount Fuji, Optic Imamura, established in 1932, is participating in the "Shizuoka Mount Fuji PR Exhibition in Tokyo" on June 18-19, 2025. This two-day event will take place at KITTE, located right in front of Tokyo Station, showcasing unique sustainable eyewear made from upcycled rare Hinoki wood sourced from the surrounding regions of the iconic mountain.

Event Overview

The "Shizuoka Mount Fuji PR Exhibition" aims to educate visitors about safe climbing practices and the beauty of the areas surrounding Mount Fuji ahead of the climbing season. As a UNESCO World Heritage site, interest in Mount Fuji has surged, bringing visitors from both domestic and international backgrounds. However, with this increase in tourism comes challenges, including littering and unsafe climbing methods such as the so-called