#Mexico #Fairmont Mayakoba #Playa del Carmen #Lulú Martínez #Bruma

Fairmont Mayakoba Unveils Unique Wine Collection

Fairmont Mayakoba, the stunning resort situated in Mexico's Riviera Maya, has announced an exciting addition to its offerings in celebration of its 20th anniversary. Introducing The Collection—a distinctive line of wines, crafted in collaboration with Bruma, one of Mexico's most esteemed wineries, along with the skilled enologist Lulú Martínez. This initiative is not just a product launch; it symbolizes the resort's commitment to quality and celebration of its rich heritage.

A Celebration of Mexican Winemaking

As Fairmont Mayakoba embarks on a journey of celebration, The Collection aims to reflect the essence of the guests who frequent this lush paradise. Comprised of three exquisite wines, the collection embraces the vibrant flavors of the local terroir and encapsulates the luxury that defines the Fairmont experience.

• - The Blanco: This wine is 100% Sauvignon Blanc, celebrated for its fresh and vibrant character. With a lively expression of the soils from the Valle de Guadalupe, it's perfect for complementing the local cuisine and the gentle sea breeze.
• - The Tinto: A blend of Grenache, Syrah, Mourvèdre, and Nebbiolo, this wine is an artistic amalgamation of French intensity and Italian elegance, tempered by Lulú Martínez’s unique perspective.
• - The Reserva: This 100% Cabernet Franc, aged for 18 months in new French oak barrels, stands as the crown jewel of the collection. With a deep ruby color and an invitation for contemplation, this wine is perfectly suited for memorable moments during your stay.

Each bottle in The Collection is adorned with iconic elements personal to Fairmont Mayakoba and the Riviera Maya—depicting a wave, a jaguar, and a mangrove. This design is more than decorative; it brings forth a narrative of identity, embodying the resort's close ties to the jungle, the ocean, and the essence of Mayakoba.

A Winemaker's Journey

Lulú Martínez, hailing from Ensenada, Baja California, brings a deep-seated passion for winemaking. Her journey has taken her from local traditions to the renowned vineyards of Bordeaux, France, where she honed her skills. With over a decade of experience, Martínez combines her understanding of Mexican terroir and European methodologies through her innovative techniques at Bruma and Bodegas de Santo Tomás.

A Year of Luxury and Memories

The unveiling of The Collection marks the beginning of a year filled with upcoming events and unique experiences at Fairmont Mayakoba. These will commemorate two decades of luxury hospitality and forge lasting memories for guests. Throughout 2026, be prepared for an array of special celebrations that not only highlight the resort's vibrant past but also look forward to its future.

Exclusivity and Availability

The Collection will be exclusively offered in the restaurants, bars, and wine-tasting experiences across the Fairmont Mayakoba property. Those interested in tasting these unique wines can visit www.fairmont.com/mayakoba for reservations and additional information.

About Fairmont Mayakoba

Fairmont Mayakoba is a luxurious resort featuring 401 rooms and boasts the prestigious AAA Five Diamond status. Nestled within a private community and surrounded by lush mangroves and canals, the resort provides guests with a host of amenities, including a rejuvenating Fairmont Spa and El Camaleón golf course, home to the LPGA. With a strong commitment to sustainability, Fairmont Mayakoba has received numerous ecological accolades.

About Bruma

Bruma winery is located in Valle de Guadalupe and is celebrated for its dedication to authentically expressing the Mexican terroir through innovative winemaking techniques. Its collection is distributed across premier fine wine markets both in Mexico and abroad.

Join Fairmont Mayakoba on this journey of discovery as they celebrate the rich tapestry of Mexican winemaking through The Collection. Cheers to a memorable experience!