#Germany #Munich #BMW Art Car #BMW Group #Julie Mehretu

BMW Art Car Collection Celebrates 50 Years of Innovation

BMW has long been recognized for its fusion of art and engineering, and the BMW Art Car Collection epitomizes this unique blend. Since its inception in 1975, the collection has featured 20 distinct artworks from some of the world's most celebrated artists. These 'rolling sculptures' have transformed ordinary automobiles into extraordinary expressions of creativity and cultural commentary.

This year marks a significant milestone—the 50th anniversary of the BMW Art Car series. To celebrate this half-century of artistic exploration, BMW is embarking on a World Tour, showcasing some of the most iconic renditions of automotive artistry across five continents.

A Journey Through Art History

From the intricate designs of Alexander Calder’s first-ever Art Car to more contemporary pieces like Julie Mehretu’s latest creation, the collection reflects a rich tapestry of art history. Each car tells its own story, intertwining themes from society, technology, and performance. As Ilka Horstmeier, Board Member for Human Resources and Real Estate at BMW Group, expressed, "The BMW Art Car Collection celebrates 50 years of artistic freedom and visionary design."

The tour will kick off in Europe and Asia with a spectacular display featuring vehicles designed by legendary artists such as Andy Warhol, Roy Lichtenstein, and Jeff Koons. On March 20-21, attendees can witness these remarkable cars at the Museum of Applied Arts and the SPARK Art Fair in Vienna. Meanwhile, Mehretu's 20th BMW Art Car will make its debut at Art Basel in Hong Kong from March 28-30.

Touring Around the Globe

As part of the World Tour, BMW Art Cars will be featured at prestigious art fairs, museums, and events dedicated to classic automobiles. Upcoming highlights include exhibitions at Art Dubai and the Market Art Fair in Stockholm, as well as special presentations at venues like the Concorso d'Eleganza at Lake Como and the Louwman Museum in The Hague. This expansive and diverse tour presents an unprecedented opportunity for art lovers and car enthusiasts alike to engage with the intersection of both fields.

In addition to the World Tour, BMW is releasing an array of lifestyle products and miniature replicas of the Art Cars, along with a commemorative edition book detailing the history and impact of the collection.

Artistic Legacy and Impact

The BMW Art Cars are not just works of art; they have become cultural icons, influencing artists, designers, and the automotive industry. Andy Warhol famously said about his Art Car, “I love that car. It has turned out better than the artwork.” His words encapsulate the essence of the collection: blending practicality with artistic expression, elevating the ordinary to the extraordinary.

As the BMW Art Car World Tour unfolds, it stands as a testament to the enduring relationship between art and technology. By bringing these masterpieces to international audiences, BMW continues its mission to inspire and innovate, celebrating those who dare to merge creativity with engineering prowess. This tour is not only a milestone but a profound statement of how art can be a catalyst for dialogue and a reflection of our society.

Stay tuned for more updates and celebrate this artistic journey with BMW as they honor 50 years of creativity on wheels.