PenFed Foundation Shines as a Finalist at the Upcoming Shorty Awards for Impactful Campaign

PenFed Foundation Shines as a Finalist at the 17th Annual Shorty Awards



The PenFed Foundation, a vital nonprofit dedicated to aiding veterans in their transition to civilian life, is excited to announce its nomination as a finalist for the prestigious Shorty Awards. With their campaign titled "The Least We Can Do," the foundation is recognized in the Call to Action category, showcasing their innovative approach to digital media that promotes support for military service members and their families.

The Heartfelt Campaign


"The Least We Can Do" is not just a song; it is a poignant music video aiming to stir compassion and action within audiences. It delivers a clear message: even if not everyone has served in the military, we can all contribute by supporting those who have. This campaign taps into the emotional core of the public, urging individuals to participate in various forms, whether through donations, volunteering, or simply spreading awareness.

Created with the intent to inspire genuine change, the video combines storytelling, striking visuals, and a powerful soundtrack that encapsulates the mission of the PenFed Foundation. Andrea McCarren, the Foundation's President, emphasized the campaign’s purpose, stating, "We are incredibly proud to be nominated because the song aligns with our mission of encouraging everyone to help our veterans in whatever way they can. Every contribution counts towards uplifting our military community."

Celebrating Innovation in Digital Media


Being recognized as a finalist in the Shorty Awards speaks volumes about the innovation PenFed Foundation embodies in the nonprofit sector. The Shorty Awards, which honor excellence in digital and social media, recognize brands and organizations that push the limits of creativity and impact. According to Junmian Sun, Managing Director of the Shorty Awards, this nomination is a testament to the foundation's dedication to innovative storytelling that drives engagement and inspires action.

The winners, determined by the Real Time Academy composed of industry leaders from noted brands such as Google, Meta, and Warner Bros, will be celebrated at the award ceremony set to take place on May 21, 2025, in New York City. With their commitment to making a difference, the PenFed Foundation is eager to see how the recognition impacts their outreach efforts.

About the PenFed Foundation


Founded in 2001, the PenFed Foundation has consistently provided support to veterans, active-duty service members, and their families, offering over $55 million in financial aid. The foundation operates with the unique advantage of having its operational expenses covered by PenFed Credit Union, ensuring that more donations go directly to the programs that uplift the military community.

For more information on how to support the PenFed Foundation, individuals are encouraged to visit their website and engage with their campaigns. Every small act of kindness goes a long way in honoring and uplifting those who have served the nation, making the message of "The Least We Can Do" resonate deeply within the community.

Support the Campaign
To show your support, consider voting for "The Least We Can Do" on the Shorty Awards platform, and help spread the word about the importance of giving back to veterans and their families. Together, we can all play a part in empowering those who have dedicated their lives to serving our country.

With the PenFed Foundation leading this effort, the call to action is not just a campaign; it is a reminder that we all have a role to play in supporting our heroes.

Conclusion


As the PenFed Foundation navigates this critical recognition, it serves as inspiration for nonprofits everywhere. It's a bold move toward harnessing the power of creative media to unite people for a meaningful cause, advocating compassion, support, and action for those who have sacrificed for our freedoms.

Topics People & Culture)

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