Songtradr Merges B2B Music Companies to Bolster Industry Leadership and Innovation
Songtradr Merges Key B2B Music Brands for Enhanced Solutions
On June 11, 2025, Songtradr, the foremost B2B music technology company, announced a significant step in its mission to reshape the music landscape for brands by integrating its pivotal businesses—7digital, Big Sync Music, Musicube, and Resonance Sonic Branding—under the umbrella of MassiveMusic. This strategic move aims to position MassiveMusic as the leading provider of innovative music solutions tailored for enterprises, effectively responding to the evolving needs of today's digital market.
A Streamlined Approach for Businesses
The unification brings together diverse strengths within the music industry, enhancing the service offerings to brands and agencies. By combining 7digital's expertise in global music distribution with Big Sync Music's advertising and licensing capabilities, Musicube's AI-driven technology, and Resonance's branding strategies, the new MassiveMusic provides a streamlined, all-in-one service. This strategic integration ensures that clients receive personalized music solutions capable of amplifying their brand messages through sound.
Addressing Industry Transformations
The necessity for strategic music partnerships has never been more critical, given the rapid transformations within the industry. MassiveMusic delivers:
- - Integrated Music Licensing: A profound understanding of music licensing and supervision, access to an extensive catalog, enriched with cutting-edge data analysis and AI for perfect music matching.
- - Creative Excellence: Award-winning bespoke music compositions, sonic branding, and innovative audio strategies that the world's top brands trust.
- - Technological Leadership: Advanced proprietary tools such as SoundCheck and MusicIQ that offer data-centric insights and measurable ROI, alongside a technology platform recognized in the industry for its capabilities.
- - Global Reach: A worldwide presence that facilitates localized expertise while ensuring the delivery of top-tier service.
A New Chapter for B2B Music
Speaking on this pivotal transition, Paul Wiltshire, CEO of Songtradr, remarked, "This unification under MassiveMusic marks a significant milestone in simplifying the complexities of the music industry for our clients. Together, we are equipped to deliver scalable and tech-savvy sonic solutions that foster deeper emotional connections, enhance brand perceptions, and drive tangible business outcomes across various touchpoints."
About Songtradr
As the largest B2B music technology entity globally, Songtradr offers comprehensive services such as music licensing, rights management, and direct-to-fan solutions. Through strategic acquisitions like MassiveMusic and Bandcamp, Songtradr empowers music creators while enabling brands to forge strong connections with their audiences through the power of music.
To explore more about Songtradr and its offerings, visit songtradr.com.
About MassiveMusic
As part of Songtradr's brand portfolio, MassiveMusic serves as a global music and sound partner for top brands, agencies, and platforms. By marrying creativity with data-driven insights and state-of-the-art technology, MassiveMusic crafts scalable music strategies, pioneering technological solutions, and award-winning creative projects that drive substantial business value and redefine the future of sound.
For further details, check out massivemusic.com.
Topics Entertainment & Media）
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