#United States #Irvine #Mazda #CX-5 #Sales Results

Overview of Mazda's November Sales Results

Mazda North American Operations (MNAO) released its sales numbers for November 2025, marking a notable moment for the brand amid varying market conditions. The company sold a total of 32,909 vehicles, which reflects a 1.5% decrease compared to November 2024. Over the year so far, MNAO's total vehicle sales have reached 377,736, a slight decline of 1.7% in the same timeframe.

Despite the overall decrease in sales numbers, Mazda reported an optimistic shift in its Daily Selling Rate (DSR) due to one less selling day in November this year—25 days compared to 26 last year—resulting in a 2.4% uptick when adjusted for selling days. This statistic illustrates that Mazda is continuing to maintain sales momentum even in an overall challenging market.

Highlights from November 2025

Several aspects of this month’s performance deserve attention:

• - Best-selling Model: The CX-50 has emerged as the standout performer with 11,583 vehicles sold, marking its best-ever November sales. This model has played a crucial role in attracting buyers with its design and functionality.
• - CPO Sales Growth: The company’s Certified Pre-Owned (CPO) sales saw a slight increase, totaling 6,522 units sold, which is a 1% rise year-over-year. This segment demonstrates strong customer interest in certified pre-owned vehicles, enhancing overall sales figures.
• - Regional Sales Performance: Noteworthy increases have been observed in Mazda's operations across Canada and Mexico. Mazda Canada reported 5,982 vehicles sold, reflecting a 5% growth year-over-year, while Mazda Motor de Mexico saw 13,810 units sold, also up 1% from the previous year. These markets seem to be buffering some of the sales declines experienced in the U.S.

Insights into Year-to-Date Performance

When looking at year-to-date figures, the numbers show a mixed performance across different models:

• - The popular Mazda3 has unfortunately dropped significantly, with sales down by 31.1% for the month and a 23.8% decrease year-to-date; this suggests a shift in consumer preferences or increased competition in its market segment.
• - On a positive note, the CX-5 saw a 16.4% increase in sales for November, illustrating strong consumer interest in SUVs, which has been a growing trend in recent years.
• - Conversely, the MX-30 and CX-70 experienced no sales this month, indicating a possible re-evaluation of these models in the current market context.

Conclusion

Overall, while Mazda reported a decrease in total sales for November compared to last year, the figures emphasize resilience in certain segments and highlight the importance of adapting to changing consumer preferences. The company's focus on innovative models like the CX-50 and maintaining strong CPO sales showcases Mazda's commitment to enhancing customer experience through quality and appealing vehicle offerings. As we close out the year, it will be interesting to see how Mazda positions itself strategically to reclaim its growth in 2026 and beyond.