Kolsquare Acquires Woomio to Strengthen Position as Europe's Top Influencer Marketing Technology
In a significant move for the influencer marketing sector, Kolsquare, the leading European Influencer Marketing technology firm and Certified B Corporation, has officially announced its acquisition of Woomio, a distinguished player in the Nordics. This integration represents a strategic effort by Kolsquare to further bolster its leadership position in the rapidly evolving world of influencer marketing technology.
Founded in Paris in 2018, Kolsquare has swiftly positioned itself as a pioneer in data-driven influencer marketing. With a platform that empowers brands to scale their Key Opinion Leader (KOL) strategies, Kolsquare boasts sophisticated analytics tools and an extensive database of influencers across major social networks like Instagram, TikTok, YouTube, and more. With over 50 employees, Kolsquare has made significant strides in various European markets, demonstrating its commitment to responsible and ethical influencer practices.
Woomio, established in Copenhagen in 2014 by co-founders Zeth Edwardsen and Thorsten Petersen, offers a robust end-to-end software solution designed for marketers aiming to launch successful creator programs. Woomio's client base spans 16 countries with a concentrated focus on the Northern market, supporting over 300 brands and agencies, including well-known names like Rituals and Red Bull. This acquisition will significantly expand Kolsquare's reach into the Nordic regions, an area it has been eyeing since its inception.
Both companies share a philosophy centered around fostering responsible influence and commitment to transparency, as Kolsquare has a long-standing reputation for promoting ethical practices in the influencer marketing landscape. Kolsquare's signature features such as the 'Compliance Score' and the #InfluenceForGood filter underscore a broader mission to harmonize technological advancement with social responsibility.
The merger is anticipated to enhance Kolsquare's influence within the industry and provide Woomio with additional resources to scale its operations. Quentin Bordage, CEO of Kolsquare, expressed enthusiasm over the acquisition stating, "We are thrilled to welcome Woomio to the Kolsquare family, which enhances our footprint in the influencer marketing sector, particularly in the Nordics where we see tremendous potential. The quality of Woomio's product and their exceptional focus on delivering value to brands and agencies captivated us during the acquisition process."
Zeth Edwardsen echoed similar sentiments, emphasizing the exciting new chapter for Woomio as the integration aligns perfectly with Kolsquare's exceptional offerings. He remarked, "This acquisition allows us to pool our unique strengths together, providing even greater value to our clients and redefining the future of influencer marketing."
As Kolsquare continues to grow its influence across France, Germany, Italy, and beyond, the company aims to solidify its position as the most trusted influencer marketing technology platform in Europe. The acquisition of Woomio is not only a pivotal milestone for Kolsquare but also a commitment to ethical marketing practices in the ever-expanding world of social media influence.
In conclusion, this acquisition exemplifies a strategic approach to expansion within the influencer marketing landscape, aligning with Kolsquare's goal of empowering brands with unprecedented capabilities in engaging audiences and maximizing marketing effectiveness through ethical influence.
Founded in Paris in 2018, Kolsquare has swiftly positioned itself as a pioneer in data-driven influencer marketing. With a platform that empowers brands to scale their Key Opinion Leader (KOL) strategies, Kolsquare boasts sophisticated analytics tools and an extensive database of influencers across major social networks like Instagram, TikTok, YouTube, and more. With over 50 employees, Kolsquare has made significant strides in various European markets, demonstrating its commitment to responsible and ethical influencer practices.
Woomio, established in Copenhagen in 2014 by co-founders Zeth Edwardsen and Thorsten Petersen, offers a robust end-to-end software solution designed for marketers aiming to launch successful creator programs. Woomio's client base spans 16 countries with a concentrated focus on the Northern market, supporting over 300 brands and agencies, including well-known names like Rituals and Red Bull. This acquisition will significantly expand Kolsquare's reach into the Nordic regions, an area it has been eyeing since its inception.
Both companies share a philosophy centered around fostering responsible influence and commitment to transparency, as Kolsquare has a long-standing reputation for promoting ethical practices in the influencer marketing landscape. Kolsquare's signature features such as the 'Compliance Score' and the #InfluenceForGood filter underscore a broader mission to harmonize technological advancement with social responsibility.
The merger is anticipated to enhance Kolsquare's influence within the industry and provide Woomio with additional resources to scale its operations. Quentin Bordage, CEO of Kolsquare, expressed enthusiasm over the acquisition stating, "We are thrilled to welcome Woomio to the Kolsquare family, which enhances our footprint in the influencer marketing sector, particularly in the Nordics where we see tremendous potential. The quality of Woomio's product and their exceptional focus on delivering value to brands and agencies captivated us during the acquisition process."
Zeth Edwardsen echoed similar sentiments, emphasizing the exciting new chapter for Woomio as the integration aligns perfectly with Kolsquare's exceptional offerings. He remarked, "This acquisition allows us to pool our unique strengths together, providing even greater value to our clients and redefining the future of influencer marketing."
As Kolsquare continues to grow its influence across France, Germany, Italy, and beyond, the company aims to solidify its position as the most trusted influencer marketing technology platform in Europe. The acquisition of Woomio is not only a pivotal milestone for Kolsquare but also a commitment to ethical marketing practices in the ever-expanding world of social media influence.
In conclusion, this acquisition exemplifies a strategic approach to expansion within the influencer marketing landscape, aligning with Kolsquare's goal of empowering brands with unprecedented capabilities in engaging audiences and maximizing marketing effectiveness through ethical influence.
Topics Entertainment & Media）
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