Launching Sustainable Practices: Thermos Drink Container Reuse Service
On April 26, 2025, Thermos Corporation, a global leader in vacuum insulated bottles, will showcase its second trial of the "Drink Container Reuse Service" during the home game against Kawasaki Brave Thunders, held at the National Yoyogi Stadium in Tokyo. This innovative event aims to significantly reduce disposable drink container waste, echoing Thermos’s commitment to creating a sustainable lifestyle.
Collaboration for a Cleaner Future
This initiative is in partnership with professional basketball club Alvark Tokyo, with whom Thermos has been collaborating since 2021 under a SDGs partnership agreement. The primary goal of their collaboration is to decrease the environmental burden through various projects, including the promotion of reusable bottles. The upcoming trial follows a successful first event on March 29, 2025, where Thermos offered reusable tumblers at its booth, allowing fans to enjoy discounted drinks while reducing waste.
The trial at the April game marks a significant next step towards the eventual implementation of a comprehensive reuse system set to launch with the new Alvark Tokyo arena, Toyota Arena Tokyo, in autumn 2025.
Reuse Service Details
During the game, attendees can borrow a reusable tumbler for free at the Thermos booth located in the north concourse. The reusable tumbler, a vacuum insulated product, can be filled with beverages available at designated food and beverage vendors within the arena. Selected drinks include draft and canned beers, available at seven vending locations.
Key Details to Note:
- - Date: April 26, 2025
- - Location: National Yoyogi Stadium, Tokyo
- - Borrowing Location: Thermos booth (north concourse)
- - Borrowing Time: From venue opening until halftime
- - Return Locations: Three designated spots in the arena
- - Return Time: Five minutes after halftime until 20 minutes post-game
- - Limited Availability: Only 100 tumblers available per game
Fans are encouraged to return their tumblers before leaving the venue, ensuring overall sustainability measures are respected.
Additional Exciting Activities
Fans who bring their personal bottles (any brand is welcome) will have a chance to participate in a draw where amazing prizes like jerseys signed by players and Thermos's latest products will be awarded. The draw will take place at the Thermos booth from opening until halftime. Participants will also receive a coupon for 5% off future purchases from the Thermos online shop for returning used stainless steel bottles at the booth’s recycling station.
Join the Movement!
To further emphasize this movement towards sustainability, Thermos encourages all fans to participate in the “Bring Your Own Bottle” campaign on social media. By posting pictures of their bottles during the game using the hashtag "#MyBottlePromotion," fans can also enter to win additional prizes.
In conclusion, the ongoing partnership between Thermos and Alvark Tokyo showcases how sports and sustainability can align for a better future. We encourage everyone attending the game to join this initiative, supporting the effort to foster eco-friendly habits both in and outside the arena. Together, we can lessen our environmental impact, one bottle at a time.
For more information on Thermos's sustainability initiatives, visit
Thermos Sustainability.