LEPAS Fun Test Drive Event: A New Era of Intelligent Driving Through User Engagement

LEPAS Fun Test Drive Event: Redefining Driving Experience



The LEPAS Fun Test Drive event held from October 18 to 19 marked a significant milestone in the automotive industry, particularly in the realm of intelligent driving. Organized as part of the Global Journey of Elegant Driving, which recently concluded its China leg, this event demonstrated LEPAS's commitment to user co-creation and innovative technology in the world of mobility.

Embracing User Participation



The event attracted a diverse group of participants, including media personnel, key opinion leaders (KOLs), dealers, and enthusiastic users. Attendees engaged in a series of experience sessions designed to highlight various features of the LEPAS L8, LEPAS L6, and LEPAS L4 models. These sessions encompassed essential driving aspects such as handling, comfort, and parking, with a special focus on their advanced technologies, including Automatic Parking Assist (APA) and Remote Parking Assist (RPA).

Participants were thrilled to experience the LEPAS L8’s responsive power delivery, precise steering, and carefully tuned chassis, which together create a seamless and elegant driving experience. The Automatic Parking Assist system also garnered attention, with its remarkable accuracy and fluidity simplifying what can often be a challenging task for drivers.

An Interactive Experience



In a bid to make the event more engaging, LEPAS introduced various interactive elements. For example, the external discharge function allowed attendees to power coffee machines and grills, turning a test drive into a unique social gathering. Additionally, the “Storage Space Challenge” highlighted the 46 intelligent storage compartments incorporated within the LEPAS L8, transforming product exploration into a lively competition among guests.

Co-Creation Philosophy



In line with its philosophy of “Co-Create • Co-Define,” LEPAS actively sought feedback from attendees regarding its upcoming models, the LEPAS L4 and LEPAS L6. This approach was part of the broader vision shared during the 2025 Chery International User Summit, emphasizing the importance of user input in the development of cutting-edge automotive technology.

LEPAS, which operates under the Chery Group umbrella as a new energy brand, is committed to sustainability and efficiency. The company showcased its new Elegant Technology platform, which serves as the foundation for all its vehicles, ensuring that each model delivers a reliable, stable, and eco-friendly driving experience.

Flagship Activities and Brand Vision



Alongside the Fun Test Drive, the event included a series of flagship activities aimed at fortifying the brand's position in the market. Highlights included the grand opening of the world’s first LEPAS Elegant Lifestyle House and the unveiling of the LEPAS Brand Showcase—an event dedicated to launching the innovative Elegant Technology.

Additional activities featured safety test observations and the establishment of the Global Elegant Lifestyle Partner Program, further solidifying LEPAS's mission to create an intelligent, human-centered ecosystem. Coupled with Chery's AiMOGA Robot-themed event and the Ecosystem Exhibition, these activities painted a comprehensive picture of the brand’s forward-thinking approach to technology and lifestyle integration.

Conclusion



As the automotive industry continues to evolve towards sustainable and intelligent solutions, LEPAS stands at the forefront, spearheading a new ethos in user engagement and co-creation. The Fun Test Drive event not only highlighted the impressive capabilities of its vehicles but also reaffirmed LEPAS's commitment to fostering an interactive and collaborative relationship with its customers. With its innovative technologies and user-focused strategies, LEPAS is indeed poised to redefine the future of driving.

Topics Auto & Transportation)

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