The Hong Kong Jockey Club's Ambitious Plan to Transform into a Global Sports Entertainment Powerhouse

Hong Kong Jockey Club's Vision for Global Sports Entertainment

On May 12, 2025, The Hong Kong Jockey Club (HKJC), a leading global racing entity, unveiled an ambitious plan to develop itself into a premier global sports entertainment brand. This strategic initiative aims to enhance the club's values for the community while showcasing Hong Kong as a hub for global connectivity, tourism, and cultural exchange. By entering into a significant partnership with XIX Entertainment, led by renowned founder Simon Fuller, the Club is set to embark on a journey that merges sports, entertainment, and tourism in unprecedented ways.

A Glance at the HKJC's Successes

Over the past two decades, the HKJC has established itself as a world-class racing brand, celebrated worldwide for its prestigious races and high-caliber horses. HKJC events feature prominently in international racing rankings with two of the globe's top thoroughbreds competing in its races. This success extends beyond the racetrack; the Hong Kong racing experience attracts a substantial overseas audience, generating about 25% of its income from abroad.

The HKJC's racecourse facilities are highly regarded, delivering exceptional experiences for spectators through its innovative Happy Wednesday brand. This initiative combines sports with entertainment, making racing events more appealing to local and international audiences. The Club's commitment to community support is further proven by its record contributions; in 2023/24 alone, it donated HK$40.1 billion in taxes and charitable contributions.

Vision for the Future

With a renewed vision, the HKJC aspires to evolve into a global sports entertainment brand by offering a fully integrated experience that encompasses racing, equestrian sports, and entertainment. This aspiration aligns with Hong Kong's goal to become a center for global cultural exchanges and cooperation, as highlighted in China's 14th Five-Year Plan.

The collaboration with XIX Entertainment marks a pivotal step towards achieving this vision. The initial project will integrate the global pop group, Now United, to promote Hong Kong’s vibrant culture and race events. This collaboration aims not only to celebrate local talent but also to broadcast positive narratives about Hong Kong's racing scene worldwide.

Simon Fuller expressed optimism regarding this partnership, emphasizing the potential for inspiring and joyful entertainment in the vibrant city of Hong Kong. Fuller's global pop group will launch a talent search, allowing local artists aged 18 and above to compete for a place in the group, showcasing Hong Kong's young talent on an international stage.

Enhancing Global Reach

In 2025, the HKJC will witness a unique fusion of racing and entertainment during the LONGINES Hong Kong International Races, featuring live performances from Now United. The integration of social media campaigns and reality shows will ensure that positive portrayals of Hong Kong reach millions across the globe, effectively expanding the Club's fan base and promoting local culture.

This collaborative initiative is poised to attract young audiences and strengthen the ties between equestrian sports and entertainment, bringing a fresh perspective to the racing experience. By connecting equestrian events with contemporary entertainment, the HKJC seeks to cultivate a passionate audience while celebrating the relationship between humans and horses—a core aspect of its heritage.

Looking ahead to the Year of the Horse in 2026, the HKJC's plans set a foundation for fostering new connections, enhancing global connectivity, and igniting a renewed passion for horse racing. With Simon Fuller’s visionary leadership and HKJC’s commitment, the stage is set for a new era in Hong Kong's sports and cultural landscape.

The HKJC encourages aspiring talents to register for the auditions starting immediately. This initiative is just the beginning of a series of exciting events and announcements as the Club paves its way toward global recognition and impact.

For more details and audition information, please visit Now United's official page and The Hong Kong Jockey Club's website.