#Indonesia #Jakarta #Chery Group #LEPAS

LEPAS Captivates Audiences at Jakarta Auto Show

On July 23, 2025, the Indonesia International Auto Show took the spotlight with the international debut of the LEPAS brand. Originally launched in April of the same year in China as part of the Chery Group's strategy for globalization, LEPAS made a significant impression, embodying the philosophy of "Vibrant Life, Masterful Drive."

The exhibit featured vibrant booth designs infused with a leopard aesthetic, providing an alluring atmosphere for visitors. Highlighting a complete lineup of vehicles, LEPAS introduced the grand L8 model, designed for discerning customers who appreciate elegance, the L6, serving as a mobile workstation for creative professionals, and the L4, tailored for cultured young drivers. This grand debut not only showcased aesthetic mobility but also solidified itself as a pivotal moment in automotive design.

Zhong Wei, Deputy General Manager of LEPAS, emphasized the demands of young urban elites who seek vehicles that meet not only performance specifications but also align with their aesthetic and lifestyle. LEPAS, crafted for the “masters of cultivated lifestyle,” merges technology with comfort, aiming to transform mobility as we know it. For the brand, 'mastery' reflects a life philosophy—cars that enhance living, facilitating a refined lifestyle for all who desire to live better.

One of the standout features of this vision is the L8 model. Boasting a leopard-inspired design—characterized by an aerodynamic body, vertically-oriented headlights, and a rounded grille—the L8 encapsulates strength and elegance. Its partnership with Miss Universe further amplifies the narrative of a cultivated lifestyle. The spacious interior and user-friendly cockpit of the L8 prioritize comfort, establishing a "cultivated third space" suitable for both work and relaxation. The self-developed “superplatform” handles both urban and rural terrains adeptly, while Chery’s ultra-efficient hybrid system guarantees exceptional performance, low fuel consumption, and impressive range, epitomizing technological prowess.

With a robust export leadership of 22 years, Chery has built a solid reputation in the personal vehicle market, garnering the trust of over 5 million users worldwide. The LEPAS brand is accelerating its global footprint, with plans to enter European, Southeast Asian, North American, and Middle Eastern markets within the next three years. Zhong Wei stated, "LEPAS strives to contribute to the emergence of an epoch-defining cultivated lifestyle, injecting vibrancy into the world."

About Chery Group

Chery Group is a leading automotive brand in China. Its subsidiary, Chery Automobile, established in 1997, is among the first independent Chinese brands to surpass sales milestones of 1 million, 3 million, and 5 million vehicles. Over time, Chery Group has evolved into a diversified business entity, with the automotive industry at its core, extending its reach to 120 countries and regions globally. For 22 consecutive years, it has maintained the top position in exporting personal vehicles as a Chinese brand, with over 5 million international users.